Abby Robida Email & Phone Number

Driven by a passion for problem-solving and armed with a keen analytical mind, I seamlessly integrate marketing prowess into strategic initiatives, consistently delivering successful campaigns and driving exceptional customer retention rates. Throughout my career, I've been fueled by an insatiable curiosity about consumer behavior and the art of efficient communication, channeling these insights to create impactful brand awareness and foster unwavering customer loyalty.As a freelancer, I've had the privilege to collaborate with esteemed clients, including the Flaherty Family Foundation, Fluency Matters (TPRS Publishing), Isadore Nuts, The Minnesota Children's Hospital, Minnesota Make-A-Wish Foundation, Alora Ambiance and others. My specialties encompass a wide array of tools and platforms, including Shopify, Klaviyo, Adobe Creative Suite CC, video production, photography, and marketing campaign management, among others.My StrengthsFinder strengths—Competition, Command, Significance, Futuristic, and Learner—underscore my drive for excellence and continual growth. Outside of work, I am deeply involved in the outdoor community as a trail lead for Forest Femmes Minneapolis, a nature photographer featured by prominent outdoor organizations, and an enthusiastic participant in activities like CrossFit, road biking, trail running, kayaking, and non-fiction reading.

Listed skills include Leadership, Product Marketing, Banners, Catalog Design, and 49 others.

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  Director Of Business Operations

  Reach For Resources, Inc.

  Feb 2021 - Present - Minnetonka, Minnesota, United States

  I spearhead the development, implementation, and oversight of comprehensive operational systems and processes to drive transparency and alignment with key marketing initiatives. My role encompasses:• Managing Marketing, IT, Human Resources departmental employees and organizational volunteers to optimize performance and enhance collaboration.• Designing and executing multifaceted marketing communications strategies, including social media content, videos, brochures, newsletters, email campaigns, website management, digital ads, and fundraising events.• Crafting data-driven marketing initiatives leveraging SEO, social media, website optimization, brand storytelling, local marketing, and online reputation management.• Ensuring compliance with HIPAA and HITECH data privacy and security regulations, serving as the HIPAA Security Officer.• Staying abreast of emerging security threats and IT standards to safeguard organizational systems and data.• Leading the development, implementation, and enhancement of IT systems to support organizational objectives.• Providing support across various HR functions, including benefit enrollment, payroll, employee relations, onboarding, and training.• Planning, monitoring, and analyzing key metrics to optimize day-to-day operations for efficiency and effectiveness.In this capacity, I drive cross-functional collaboration, operational excellence, and strategic innovation to propel the organization toward its mission and objectives.

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  University Of Wisconsin-Stout

  Minor: Business Administration & Marketing; Emphasis: Video Production & Photography