Abby Roedel Email & Phone Number

United States

Austin, Texas Metropolitan Area

Develop and execute national, regional, and local PR strategies, securing Neutral with outlets such as CNBC, The Washington Post, Inc., Fast Company, SXSW, Food & Wine, and Food Network Magazine. Plan and implement PR for new product launches, marketing campaigns, and ongoing narratives.Build and maintain media relationships across various levels.Manage external PR and content agencies, ensuring accountability to KPIs.Enhance company messaging and storytelling in collaboration with the Marketing team.Create written content, including press releases, statements, and media pitches.Identify and collaborate with spokespeople and influencers for media, social media, events, and partnerships.Prepare company spokespeople for media opportunities and interviews. Support CEO with communications to investors. Set PR objectives with measurable KPIs and contribute to team-wide reporting.Support crisis communications for the Executive Team.Manage social media accounts, creating and writing posts for both LinkedIn and Instagram.

I pitch, report, and write stories for People's print and digital magazine outlets. I excel at human-interest stories that require an empathetic reporter and compassionate storyteller. I have reported several longer-form and thorough stories, including a cover story in a June 2023 issue.

Oversee strategic planning of public relations and media strategies aimed at promoting Gilbert Tuhabonye, chairman of the foundation as well as author, retired champion runner, philanthropist, and genocide survivor. • Achieved publications in local media outlets, including a four-page story in PEOPLE

Austin, Texas, United States

Booked author in multiple top television markets on network affiliates, including Chicago & San Francisco. Produced Austin-based book event with local moderator, bookseller, and influencers. • Produced successful book event in Austin, resulting in full attendance and increased recognition of new book

Austin, Texas, United States

Wrote content for popular lifestyle magazine Tribeza as well as various companies in wide-ranging industries from fintech to automotive to marketing such as CrowdOut Capital, Octane Marketing, VerdanBold.• At CrowdOut, wrote communications to investors, including newsletters and presentations• Worked with CEO at Octane Marketing to craft monthly pieces about automotive marketing• Increased website traffic at VerdanBold by crafting blog content on the topic of graphic design

Austin, Texas Area

Developed a series of profiles about local mothers from varying backgrounds focusing on motherhood and careers. • Wrote and pitched stories that drove top traffic to the site

Albuquerque, New Mexico Area

Pitched daily stories, covering breaking news involving crime, the state legislature, and weather, and consistently meeting daily, fact-paced deadlines.

Chicago, Il

Supported broadcast television programming development, production, and post-production of special projects, pilots, and shows.• Assisted in producing The Oprah Winfrey Oscar Special, the hit ABC primetime series Oprah's Big Give, and The Oprah Winfrey Show• Researched, pitched, and developed creative ideas for television pilots and future Harpo shows, including The Dr. Oz Show.

Albuquerque, New Mexico Area

Pitched and reported weekly news, feature, and profile stories.• Consistently achieved front-page placements of stories

Albuquerque, New Mexico Area

Produced, reported on, and adlibbed breaking news for live broadcast television. As Producer, researched, pitched, and made editorial decisions on breaking and developing news coverage for live newscasts. • As Producer, regularly managed newsroom • Selected to fill-in as interim News Anchor at KBIM affiliate • Filmed and edited stories on tight deadlines

Master'S, Broadcast Journalism

• Received Honors for Master's Thesis about Huntington’s Disease • Invited to speak about work at the Woody Guthrie Center in New York.

Bachelor'S Degree, English Language And Literature, General

• Earned competitive summer internships with Time and Fortune magazines in New York. Spent junior year in Bologna, Italy.

Education record