Abby Sanders Email & Phone Number

New Orleans, LA, US

New Orleans, LA, US

Santa Clara, CA, US

• I led the content strategy for new AI features on both web and app, translating technical features of our LLM into compelling value props.
• Leveraging both written content and LLM prompting, I wrote product copy for our new chat-based interface, encouraging users to interact with our AI.
• Wrote, tested, and refined copy for end-to-end user flows, including checkout flows, with a focus on our core conversational UI.
• Partnered closely with legal, design, product management, and marketing, I ensured that we delivered a consistent experience across platforms.
• Established collaborative processes for creating and approving copy that reduced our handoff time by an average of 5 days, and enabled our content design team to focus on high impact, strategic initiatives.
• Worked closely with our legal team to document the many, rapidly changing requirements around how we message our AI products and LLMs to our users, and translated complex AI functionalities into clear, meaningful value.

Santa Clara, CA, US

• I wrote clear, user-friendly copy for Chegg's range of study tools for desktop, Android, and iOS.
• Owned content strategy for multiple end-to-end user flows and use cases, including checkout, onboarding, push notifications, loading states and error states.
• Personalized our core product experience based on user data and behavior, leveraging warm, welcoming language to encourage our users to explore more features and drive engagement.
• Optimized monetization and checkout flows in order to boost subscriptions and reduce drop-offs and cancellations.
• Implemented new processes to streamline content-writing workflows across the UX team, leading to improved efficiency and collaboration with our legal team, marketing, and other cross-functional partners.
• Successfully launched the use of Writer to manage our content library, ensuring easy access and organization of resources.

Santa Clara, CA, US

I wrote long-form blog articles geared towards young professionals hoping to break into the tech industry. I also implemented a content strategy that led to a 64% increase in organic traffic. I managed off-shore content production, 3 freelance editors, and in-house publication processes to create 40+ articles per month. Additionally, I wrote compelling.

New Orleans, LA, US

Wrote blogs, whitepapers, and website copy for tourism and hospitality brands. Improved search rankings and earned brand loyalty with tailored content strategy.

St. Rose, LA, US

Established ad and PR campaigns for all Stone Interiors locations. Wrote blog posts, email campaigns, search, and social ads to drive business and communicate our value. Increased our industry presence by earning organic, published articles and mentions on Homes.com, New Orleans Homes and Lifestyles Magazine, City Business, and more.

New Orleans, LA, US

Developed Google and Facebook ad campaigns to maximize profitability for a range of hospitality brands. Created social media content that consistently reeled in new followers, tailoring strategy to increase interaction and conversion rates. Managed two Marketing Interns.

Moorestown, NJ, US

Wrote and designed announcements launching new product lines and celebrity partnerships.Managed long-term projects from planning stages to execution, establishing specific goals and deadlines to achieve results.Reacted to urgent technical issues and product recalls, mitigating negative client perception.Presented department initiatives and goals using.

Moorestown, NJ, US

Wrote all corporate newsletters and internal communications, streamlining information and tailoring writing style according to the message and audience.Created new training and reference materials to streamline and improve store operations, and educate store teams.Revised store policies to reflect current procedures, gaining feedback and approval from.

Warminster, Pennsylvania, US

Established a database of current and new grants, outlining deadlines, requirements, and the organization's funding priorities. Identified and initiated relationships with new grant-making organizations that shared our mission.Composed letters of inquiry targeted to specific donors to raise program funds.

Initiated relationships with organizations that shared our mission. Partnered with the Director of Development to evaluate and improve existing partnerships and methods of connecting with constituents. Researched new grant opportunities and created a database of potential donors.