● Increased the organic search traffic by 415% by utilizing digital marketing which improved the Google ranking from 36.56 to 5.79● Directed brand strategy for multi-platform social media campaigns and content strategy by overseeing the editorial calendars, outcome goals, increased followers, metrics, KPIs (Key Performance Indicators) such as CPC (Cost Per Click), CTR (Click Through Rate), PPC (Pay Per Click), digital engagement, potential crisis communications, and measurable positive engagement, resulting in increased reach, followers, and engagement overall● Expanded digital engagement in both high-traffic and low-traffic environments across all social media channels by navigating multiple analytical tools including Google Analytics (GA4), increasing the company’s understanding of where the audience most engages, prioritizing resources.● Ensured that the brand’s messaging and visual identity were consistently expressed across all audience touch points by stewarding the brand on all social media platforms (Meta, Facebook, Instagram, X (formerly Twitter), YouTube, and LinkedIn,) establishing a consistent brand campaign across all channels, increasing the public’s trust in the brand overall● Spearheaded the execution of the company’s online marketing initiatives by creating an all-encompassing brand strategy, including content and copy, which improved Search Engine Optimization (SEO) and increased web traffic● Grew and diversified the company’s audiences across multiple engagement areas, including social media communities, email marketing, and website visitors, by overseeing, producing, and customizing content and strategies, which drove awareness of the brand via our owned digital platforms and social media● Increased audience reach, impressions, and engagement by composing social media posts daily for organizational social media pages, improving search engine results, brand awareness, and conversion rate overall

● Created the content strategy, composed, executed, scheduled, and analyzed the Google Analytics results for all of the company's social media, including LinkedIn, Facebook, Instagram, Pinterest, X (Twitter), and YouTube, using editorial calendars, search engine optimization (SEO), and social media strategy● Create and execute email marketing campaigns and manage email marketing use● Certified in Google Analytics, Photoshop, Hubspot's Content Marketing, Hubspot's Email Marketing, and Hubspot's Inbound Marketing and experienced in Constant Contact, Hootsuite, Microsoft Office, Figma, WordPress, and Adobe Creative Suite (Illustrator, InDesign, and Photoshop)

● Full cycle recruiter for both local and nationwide positions for engineering roles, from sourcing to timesheets, including scheduling interviews, assessment tests, etc.● Managed formatting, editing, and wrote resumes, including for ATS (Applicant Tracking System) compatibility● Understood various industries and job functions including entry-level, technical, professional, and executive roles

● Wrote, formatted, and edited assigned resumes using the specific Indeed format, which successfully assists customers submitting resumes past corporate applicant tracking system filters● Managed time efficiently to finish each resume before the deadline● Handled any customer concerns or complaints regarding finished resumes, including rewriting them if necessary