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-Direct the planning and execution of North American clients' social, direct-response campaign strategy - managing a book of pivotal SaaS and Fully Managed accounts-Lead the hiring, onboarding and training programs for new US-based Client Development Managers-Spearhead the design of Bidalgo's client management methodology, including standardization of SLAs, account allocation /capacity tracking processes, and Salesforce workflows-Maintain close communication with global teams (sales, media, product, and R&D) to deliver innovative client solutions across Facebook, Google, Apple, Snapchat, and Pinterest channels

-Managed end-to-end implementation of mobile and web-based advertising strategy for all North American clients on the Taptica Social platform-Served as the sole point of contact for Taptica's social clients in the US market, providing recommendations and performance reporting against client KPIs-Directed a team of Ad Ops Managers, designating creative, bidding and targeting optimizations based on client-stated objectives

-Led the execution of clients' programmatic advertising campaigns across Facebook, Instagram, Twitter, and mobile RTB exchanges-Conducted sales pitches and live demos of the A1 platform in order to grow a base of both Fully Managed and SaaS accounts-Directed AreaOne's US office and served as the primary Sales, Account, and Ad Operations Manager for all domestic clients

-Planned and implemented digital advertising campaigns for clients across various social, mobile, and web platforms -Served as the main point of client contact, undertaking all accounting, reporting, and campaign management responsibilities alongside day-to-day communication

-Assisted in writing, editing, and executing copy for Talbots’s Web, social media, catalog, and retail channels -Worked with senior writers and designers to translate current media, art, and fashion trends into creative copy concepts

• Collaborated with community service agencies to devise and advertise ongoing volunteer opportunities for Stonehill students• Organized weekly meetings to manage and assist Student Coordinators with their respective volunteer programs

• Recruited and conducted interviews with corporate executives about their strategic development and communication • Transcribed, coded, and analyzed executive interviews for company feedback reports and presentations• Conducted a research briefing at Stonehill College for alumni participants

• Administered surveys and conducted interviews with current employees about company value proposition • Content-analyzed responses to develop a promotional video for the company’s “Producer Loyalty Program”

• Planned and implemented marketing campaigns for local organizations looking to revise their communications strategies

• Co-authored a peer-reviewed journal article published in the Human Resource Development Review (September 2013 Issue)• Collaborated with a professor researching narrative discourse’s effects on organizational theory development• Co-authored and presented a paper at the 2012 Southern Management Association Conference