Abby Schrum, Cmp Email & Phone Number

York, Pa

Serve as a contracted meeting planner to various clients.

York, Pa

• Serve as a contracted meeting planner to various clients. • Direct the planning and execution of meetings and events. • Manage the production of printed event collateral. • Assign tasks and duties to event staff; ensure deadlines are met.

Harrisburg, Pa

• Developed, planned and implemented several events throughout the year: PA Tourism Summit (300 attendees), Fall Conference (150 attendees), Sales & Marketing Conference (125 attendees) and various Networking Events, Workshops, Seminars and Roundtables. • Negotiated hotel contracts, conducted site visits, secured accommodations, selected meeting space and food & beverage.• Directed the volunteer based professional development committee to establish objectives and goals for each event. • Developed event agendas/ topics, contracted with keynote speakers and workshop presenters. • Administered online event registration and maintained records for all program participants. • Responsible for the preparation of event budget and monitoring expenses. • Developed sponsorship packages and was responsible for sponsorship sales. • Supervised the production of each meeting/event. • Managed and tracked membership/event invoices and credit card transactions. • Established and maintained working relationships with membership. Sales & Marketing Manager • Managed all projects for Pennsylvania Sports and Pennsylvania Group Tour. • Developed, planned and implemented special client events, sales missions, and educational events.• Created a yearly budget and operated within that budget, assuring that all expenditures were used to support the marketing plan. • Managed the development and execution of the website, promotional items, printed collateral and print advertising.• Coordinated and managed the tradeshow schedule and attendance. (Booth, Client Events and Appointments)• Submitted grant applications to the Department of Community & Economic Development and managed grants.

Lancaster, Pa

• Increased tour & travel business and hotel occupancy in the Lancaster County region by promoting the area to tour operators, travel agents, AAA, group leaders and military planners. • Planned and organized special functions for clients and members. • Attended national tradeshows representing the area along with a delegation of business leaders from the industry. • Managed tradeshow sponsorships; coordinated all aspects involved with sponsorships. • Researched, organized, conducted and secured members to participate in sales missions throughout the year.• Coordinated group travel events (familiarization tours and site visits) for tour operators, military planners, AAA agents, travel agents and group leaders while serving as trip leader.

York, Pa

Group Tour Sales Associate•Solely responsible for increasing hotel occupancy generated from group tour and reunion markets. •Planned, organized, conducted and secured members to participate in sales missions each quarter.•Organized and executed FAM tours and site visits for the reunion and group tour market. Developed invitations, secured participants, compiled evaluations and reserved complimentary hotel rooms, dining reservations, transportation and tours.• Represented the York County CVB at local, regional, and national conventions.• Provided topics, sample itineraries and contests for group tour and reunion newsletters.• Customized itineraries for specific clients needs. Coordinated bid information, rates and requirements for potential clients’ upcoming tours.• Provided leadership for the Group Tour Committee, conducted monthly meetings, retained and increased committee membership.• Managed the Group Tour budget by assuring that all expenditures are used to support the strategic plan.Marketing Assistant & Marketing Intern • Handled multiple long term projects: York County Made In America Tours, which included event planning, brochure, map and coupon development, website maintenance, compilation of various tracking reports, coordination with prize giveaways, and hotel specials. • Handled media relation by organizing and executing site visits for travel writers, including reserving complimentary hotel accommodations, dining reservations, and tours.• Developed and distributed press releases. Wrote and performed weekly maintenance on the York County Convention & Visitors Bureau's website and newsletter.