Abigail Shaw Email & Phone Number

United States

I work generally in site or channel refresh or rebuild projects for clients like: UCSF Healthcare, Wells Fargo, TIAA, BlackRock, iShares, Silicon Valley Bank, Bio-Rad Laboratories, General Electric, Franklin-Covey, the Hearst Corporation, Intel, Kofax, Anacomp, Federated Department Stores, Unisys, Chez Panisse, Genentech, Polaroid, California Secretary of State, State of Alaska, Veteran's Benefits Administration, and others.Strategy and IA projects include:• Content inventory• Content analysis• Content quality audit• User personae development from research or traffic data• Documenting high value scenarios aka "the job to be done"• Map high-value paths to sales funnel (or spiral)• Content strategy • Content Management System expertise• Mapping components for content migration• Goals and success metrics• Taxonomy development or validation, Controlled vocabularies• Tagging strategy, including syndication or RSS strategies• Site map creation, both current and future• UAT facilitation

Responsible for business value of external websites: public website, agent extranet, policyholder extranet, foundation website, email marketing and list management, as well as integration of online campaigns with mail and print elements. Work with business and IT partners to improve ability of websites to contribute to specific business objectives. With colleague, currently developing new way of presenting product information on platform optimized to enable co-branding by our independent agent distribution partners.Activity areas include:• Track pain points in key processes and recommend resolutions• Champion sponsorship and development of new web capabilities as identified above• Integrate shared functions across web channels for more effective business use• Track effectiveness of web channels and visitor behavior• Influence and enforce standards within the web community at Fireman’s Fund

Novato, Ca

Undertook leadership of program in flight, developing program plan, scope, objectives, and approach. Recruited team, including dedicated and volunteer resources. Presented program to employees. Developed overarching strategy, repository policy, knowledge capture protocols for three types of targeted employee knowledge.

Developing mobile application and access strategy working with business and IT. Includes identification of infrastructure requirements, best candidate applications for operational and marketing impact, developing pilot projects, including requirements standards for screen flow overview, screen design standards, and liaising with Allianz (parent) mobile group.

Developed Social Media governance, request process, business case standards. Facilitated Social Media Council and Social Media Publishers Group for company leaders and employees. With legal, developed Employee Guidelines for Social Media training program, recommended for all employees. Assisted in development of six social media business cases, including use of Facebook, Twitter, LinkedIn, Yammer, YouTube and WordPress. Developed item retention strategy and implemented process acceptable to our Compliance team. Developed consistent publishing platform for Social Media Publishers, multi-part training for publishers, provide ongoing support for publisher questions and concerns. With colleague, track social media metrics options and indicators. Handed off management of Social Media campaigns to colleague after six month burn-in period.

My team (3 staff, 15 contractors) is responsible for:Marketing Communications• Develop campaign objectives and plans with clients• Support new product launch communications• Develop and support marketing campaigns • Support Advertising, PR, reprint requestsSales Support• Responsible for independent agent message management • Support field sales employee web site • Design, create, and schedule video content and podcastsEditorial Services• Enforce consistent editorial quality and voice standards• Recruit and administer qualified contract writers • Track costs and manage to budgetWeb Content• Responsible for news in all on-line channels and web sites• Design and create on-line marketing campaigns• Contribute to company Web StandardsWeb Publishing• Responsible for editorial calendar for news across all channels• Publish Home pages and news articles for all company web sites

• Developed and managed innovative web-based communication channels for independent agents (indirect distribution channel) • Developed and managed effective web-based communication channels for employees • Developed and managed easy-to-maintain public website including product catalog, secure access to agent and policyholder services, and catastrophe support as needed (www.firemansfund.com)

• Supported Practice Director by tracking staff utilization and staff assignments to other practices. Practice met utilization goals. • Worked with government representatives of New Zealand and Colombia in the development of targeted systems proposals for process automation projects. • Managed proposal development and documentation process for complex systems integration projects: team of three produced proposal documents, electronic sales kits, presentation materials, user handbooks and on-screen help. • For Levi-Strauss: Project Director for project with 40-person team whose aim was to package and present strategic direction document to senior IT executives. Levi’s signed a contract for $10 million in services on the strength of the material presented.• Project Manager for HP project designed to present sales field force with easy-to-use, easy-to-maintain cost-benefit analysis generator for selected types of HP solution sales.

Berkeley, California, United States

Technology and Product Consulting Group. Vendor independent assistance for complex system procurement. Product and market analysis for vendors. I sold company to Systemhouse, Inc.

Speaking at national and international conferences on industry topics, writing white papers and industry analyses for company clients and for direct sale, serving as industry publication Managing Editor, consulting with clients internationally, co-leading manufacturing plan study missions.