Associate Product Manager/Product Manager
Merrell
Portland, Oregon Area
Managed relationships with 4 design and manufacturing agencies, and traveled to factories and mills to guide product development, merchandising of seasonal colors per style, fabric and lap dip approval. Maximized SKU productivity and sales opportunities through detailed global market analysis and coordination with Marketing to develop POP tools.Drove exceptional product assortments in collaboration with Sales, Design and Marketing meeting category and business objectives.Communicated go to market strategy, including a product presentation to over 400 colleagues at global sales conferences.