Abby Tompkins Email & Phone Number

Beverly Hills, California, Us

Stockholm, Se

• Planned marketing programs promoting innovative Klarna product features through tools such as consumer promotions, digital/mobile media, social engagement and influencer content• Managed Klarna’s first global, weekly shopping series which drove over $45M in shopping volume and was 22% more effective in driving first-purchases than any other Klarna CRM• Coordinated communication with internal and external stakeholders related to campaigns; created and maintained collaborative, organizational documents including tracking documents, timelines, status sheets and a global CRM launch calendar• Showcased excellent writing, communication and organization skills while project managing translations for a global product launch; coordinated with internal and external partners to deliver over 70,000 words for 14 markets • Demonstrated resourceful project management skills in a dynamic environment by creating a new process allowing Shopping Campaigns CRM output to raise 64% and launch in nine new markets

Beverly Hills, California, Us

• Ideate, develop and implement innovative, always-on entertainment marketing partnerships utilizing Live Nation’s portfolio of assets in response to brand and agency RFPs• Serve as strategic and creative lead within the Multi-Brand Vertical; coordinate with national sales team to evaluate market landscape and create packages maximizing brand engagement as well as internal sales growth• Collaborate cross-functionally with internal and external teams specializing in traditional and digital media, paid and owned social, strategy, experiential and creative to develop custom programs achieving advertiser KPIs• Utilize strong analytical skills in the evaluation of customer segments, primary and secondary research data, and industry trend reports to inform, optimize and drive campaigns• Vet complex programs with stakeholders in a fast-paced environment to ensure compliance; generate, maintain and share key campaign deliverables and collateral including project timelines, budgets, media plans and decks • Exercise strong organizational, technical and project management skills in a fast-paced environment by prioritizing workload for multiple brand partners concurrently• Write and present campaign decks for Fortune 100-500 clients, ensuring materials are accurate and consistent with brand standards; sold programs totaling over $1 million in revenue within four months of hiring date

New York City, Ny, Us

• Created engaging marketing campaigns and events for NBC programming and Universal Pictures films through ample negotiation with local businesses and campus organizations, fostering collaborative teamwork and interpersonal skills• Managed advanced screenings garnering hundreds of attendees from venue exploration to branding to day-of execution, providing excellent event management, building brand affinity and providing a one-of-a-kind experience for consumers • Showcased communication and organizational skills in clear, concise reports for upper management gathering consumer feedback on releases

New York, New York, Us

• Planned promotional events and campaigns for 70 WMG artists from 30 labels; able to multitask and achieve deadlines in an fast-paced environment• Managed local social media accounts and identified market trends for content creation including GIFs, music videos, and album reviews increasing artist awareness and engagement • Proved an excellent verbal and written communicator through bi-weekly reports detailing consumer preferences, behavior and trends for upper management and colleagues of various tenure, from fellow representatives to record label executives