Abby Tompkins Email & Phone Number

Beverly Hills, California, US

Stockholm, SE

• Planned marketing programs promoting innovative Klarna product features through tools such as consumer promotions, digital/mobile media, social engagement and influencer content
• Managed Klarna’s first global, weekly shopping series which drove over $45M in shopping volume and was 22% more effective in driving first-purchases than any other Klarna CRM
• Coordinated communication with internal and external stakeholders related to campaigns; created and maintained collaborative, organizational documents including tracking documents, timelines, status sheets and a global.
• Showcased excellent writing, communication and organization skills while project managing translations for a global product launch; coordinated with internal and external partners to deliver over 70,000 words for 14.
• Demonstrated resourceful project management skills in a dynamic environment by creating a new process allowing Shopping Campaigns CRM output to raise 64% and launch in nine new markets

Beverly Hills, California, US

• Ideate, develop and implement innovative, always-on entertainment marketing partnerships utilizing Live Nation’s portfolio of assets in response to brand and agency RFPs
• Serve as strategic and creative lead within the Multi-Brand Vertical; coordinate with national sales team to evaluate market landscape and create packages maximizing brand engagement as well as internal sales growth
• Collaborate cross-functionally with internal and external teams specializing in traditional and digital media, paid and owned social, strategy, experiential and creative to develop custom programs achieving advertiser.
• Utilize strong analytical skills in the evaluation of customer segments, primary and secondary research data, and industry trend reports to inform, optimize and drive campaigns
• Vet complex programs with stakeholders in a fast-paced environment to ensure compliance; generate, maintain and share key campaign deliverables and collateral including project timelines, budgets, media plans and decks
• Exercise strong organizational, technical and project management skills in a fast-paced environment by prioritizing workload for multiple brand partners concurrently

New York City, NY, US

• Created engaging marketing campaigns and events for NBC programming and Universal Pictures films through ample negotiation with local businesses and campus organizations, fostering collaborative teamwork and.
• Managed advanced screenings garnering hundreds of attendees from venue exploration to branding to day-of execution, providing excellent event management, building brand affinity and providing a one-of-a-kind experience.
• Showcased communication and organizational skills in clear, concise reports for upper management gathering consumer feedback on releases

New York, New York, US

• Planned promotional events and campaigns for 70 WMG artists from 30 labels; able to multitask and achieve deadlines in an fast-paced environment
• Managed local social media accounts and identified market trends for content creation including GIFs, music videos, and album reviews increasing artist awareness and engagement
• Proved an excellent verbal and written communicator through bi-weekly reports detailing consumer preferences, behavior and trends for upper management and colleagues of various tenure, from fellow representatives to.