Abby Toufar, Mba Email & Phone Number

Rice Lake, Wi, Us

Rice Lake, Wisconsin, United States

As a Marketing Specialist at Rice Lake Weighing Systems, strategize, plan, and execute marketing campaigns for multiple product lines. Acting as the primary marketing liaison, collaborate with product management, engineering, sales, and other departments to develop and manage channel-specific marketing materials, including website content, print ads, POS literature, email, social media, and technical documentation.Work closely with copywriters, designers, digital marketers, and trade show managers to ensure the creation of compelling marketing campaigns globally. This dynamic role demands critical thinking and multitasking to organize and advance numerous projects, promoting the Rice Lake brand and supporting our distributors worldwide.

Rice Lake, Wisconsin, United States

Enhanced educational experiences through innovative course design and technology integration. Collaborated closely with faculty, curriculum directors, and subject matter experts to ensure each course meets high standards in engagement and instructional effectiveness. Compiled up-to-date progress reports related to software conversion initiatives.Key highlights:•Led Blackboard Ultra Conversion of 780 courses using collaboration and communication skills.•Diligently researched new software updates and provided related faculty education.•Assisted in Digital Badging Initiative and DEI efforts to foster diverse, respectful, and inclusive working and learning environments.•Actively participated in Artificial Intelligence Workgroup and Exemplary Course Design Team.• Collaborated with WTCS Instructional Design/Development Workgroup and Anthology Leadership Circle to partner with internal and global stakeholders.•Demonstrated leadership skills by mentoring 2 instructors in winning Exemplary Course Design awards.

As a Marketing Coordinator at Viterbo University, I created, managed, and tracked marketing campaign elements across various media types, targeting prospective students. I coordinated the structure, messaging, design, and audience for print and email recruitment campaigns, ensuring accuracy through meticulous proofreading and editing. By monitoring data on read rates and responses, I continuously improved marketing strategies. I also collaborated with other campus offices to generate content and occasionally assisted with CRM workflows, social media, and recruitment events.Key Highlights:-Created and managed multi-channel marketing campaigns targeting prospective students.-Continuously improved strategies based on data analysis and key performance indicators.

As President of the Employee Assembly, I convened and presided over six regular meetings annually, with additional meetings as requested. I collaborated with the executive board to conduct in-service sessions and kept members informed of relevant proceedings from other assemblies. I also convened Executive Committee meetings prior to full assembly gatherings and as needed. In my role, I prepared reports for and provided updates to the Board of Trustees during their tri-annual meetings. Additionally, I engaged in monthly meetings with university assembly leaders and the University President, and I participated in the President’s Advisory Council, attending 2-3 meetings per semester.Key Highlights:-Convened and presided over regular and special Employee Assembly meetings.-Provided updates and prepared reports for the Board of Trustees and engaged in leadership meetings with university and assembly leaders.

La Crosse, Wisconsin

As an Admissions Counselor/Scholarship Coordinator at Viterbo University, I established relationships with over 200 first-time college freshmen and their families each year, guiding them through the admissions process with timely and professional communication. I tracked communications and recruitment progress within my assigned territory using a CRM system. I created content for ViterboBound on Instagram and TikTok, managed visit opportunities, deadlines, and paperwork notifications, and assisted with campus tours. I represented the university at high schools and college fairs, conducted presentations, and coordinated admission visit events and special projects. Additionally, I coordinated scholarship awarding for incoming undergraduate students.Key Highlights:-Established and maintained relationships with over 200 prospective freshmen and their families annually.-Created engaging content for social media and coordinated scholarship awarding for new students.

Rice Lake, Wisconsin

I served as an Educational Technology Specialist and Adjunct Instructor at Northwood Technical College for nearly 3 years. In this role, I designed and taught courses across various subjects like computer basics, social media, graphic design software, and more. Key highlights include:-Developed instructional plans, activities, and authentic assessments aligned with college curricula to effectively deliver competency-based education-Utilized active learning techniques and portfolio assignments to support teaching and learning outcomes-Provided technical support and training to students and staff on learning management systems, software, and computing devices-Collaborated cross-departmentally to address student and staff needs related to educational technology-Certified as an On Course Leader, demonstrating expertise in student success strategiesI brought a versatile skill set in instructional design, educational technology, and student-centered teaching approaches to create an engaging learning experience for students.

Rice Lake, Wi

As a Learning Resource Technician, I managed updates to the Learning Commons Facebook page and created promotional materials like flyers and posters for various departments. I provided essential technical support for classroom technology, document cameras, and ITV equipment and assisted with multimedia and A/V materials in the Learning Resource Center. Additionally, I supplied credible resources to students and faculty, developed instructional resource videos, and conducted training sessions on library services. I also taught Continuing Education classes in Social Media, Illustrator, Photoshop, and computer basics, enhancing the learning experience for our community.Key Highlights:-Managed social media updates and created promotional materials.-Provided technical support and developed instructional videos.-Conducted training sessions and taught Continuing Education classes.

Chippewa Falls, Wi

During my tenure as a Sales Marketing Coordinator at Amundson's Appliance Center, I played a pivotal role in designing advertisements for various publications and managing online presence across platforms including the website, Facebook, Twitter, Yelp.com, and Angie's List. Additionally, I provided excellent customer service by assisting customers in choosing and purchasing appliances, as well as scheduling service and part requests. Moreover, I handled the recording of radio ads and ensured their scheduling aligned with promotional strategies.Key Highlights:-Designed advertisements for various publications.-Managed online presence and social media accounts for the company.

Onalaska, Wi

As a Sales Marketing Coordinator at Paradise Pool and Spa, I was responsible for coordinating with outside printing vendors to ensure high-quality design in all print, promotional, and editorial materials. I focused on enhancing advertising design to attract new business while adhering to budget constraints. Working closely with the owner and staff, I promoted sales through various channels including direct mail, internet marketing, and community networking. I also managed and updated Paradise's online presence across multiple platforms, including the website and social media accounts. Additionally, I provided exceptional customer service by assisting customers in choosing and purchasing items tailored to their preferences, and I effectively resolved customer issues to maintain a welcoming sales environment.Key Highlights:-Coordinated with printing vendors to ensure high-quality design in all materials.-Enhanced advertising design to attract new business while managing budget constraints.-Wrote and recorded radio commercials with local radio stations.-Managed and updated online presence across multiple platforms and provided exceptional customer service.

Master'S, Master Of Business Administration - Mba, Marketing, 4.0

Bachelors Of Fine Arts - Bfa, Digital Media And Graphic Design

Emphasis in Video Production Skilled in Adobe Illustrator, Photoshop, & InDesign

Education record