Abby Uy Email & Phone Number

New York, NY

My work supports HubSpot's app partners and App Marketplace (of 1,700+ integrations) through our communications, partnerships, product marketing, and event operations.I manage all communications to HubSpot app partners, including product comms, program changes, events, and newsletters. Alongside this work, I am building a scalable comms program with new.

Cambridge, MA

• Supported product launches within HubSpot’s App Marketplace and software integrations in order to build and market HubSpot as a platform
• Organized and launched a global promotional campaign of 5 new language-based app collections (Spanish, Portuguese, German, French, and Japanese) and corresponding regional marketing campaigns, resulting in increased.
• Created and published a new resource on the HubSpot Developers Blog to inspire and educate app… Show more
• Created and published a new resource on the HubSpot Developers Blog to inspire and educate app partners on how to market their HubSpot integrations, featuring 18 sourced partner success stories, leading to increased.
• Wrote and edited original copy for both customer- and developer-facing communications, including 33 product update notifications and a quarterly newsletter to app partners
• Crafted product messaging and positioning to market the HubSpot platform to a dual audience of both HubSpot's customer base and hundreds of developers/partners

Boston, Massachusetts

• "The Social Responsibility of Business in an Age of Inequality" is an interdisciplinary discussion-based course, prompting students to consider the role that businesses can play in reducing wealth/income inequality and.
• Managed entirety of class operations: organized all course materials in Canvas LMS, tracked attendance/engagement, graded assignments, and acted as primary point of communication between students, professor, and.
• Facilitated synchronous hybrid learning environment for students, running all in-person classroom technology and activities while professor was exclusively remote for the semester Show less

Boston, Massachusetts

• Alpha Kappa Psi is a professional co-ed business fraternity founded in 1904. Since becoming a member in my first semester of college, I have been involved in various committees and projects, including PR, service.
• Served on executive leadership team with overall responsibility for all strategy, decisions, and activities within the Chapter; advised and mentored younger members
• Led 2 full-day and 2 half-day events for professional assessment and development of incoming pledge class, coordinating 50+ people as sole organizer for all event operations including content, planning, and execution.

Remote (Cambridge, MA)

• Demand Center & Digital Experience team
• Launched, developed, and managed multi-channel paid digital marketing campaigns, analyzed channel performance data, and continually optimized based on engagement trends to drive revenue growth and new customer.
• Created and executed cohesive Q2 demand generation strategy with 15+ tactics… Show more Demand Center & Digital Experience team
• Created and executed cohesive Q2 demand generation strategy with 15+ tactics (sponsored webinars, newsletters, email blasts, white papers, and other media buying) across 5 trade publications, engaging target buyers and.
• Owned entire vendor recruitment and management process with media partners, researching and evaluating 25+ vendors, negotiating terms, and solely managing execution of programs and tactics with 4 new vendors
• Served as Demand Generation Lead at the formation of a new program team, collaborating cross-functionally with 10+ teams across Marketing and Sales to deliver a highly relevant marketing message to a new business segment

Boston, Massachusetts

• The Northeastern University Disability Resource Center (DRC) provides services that help increase the accessibility of the academic experience for all students at Northeastern.
• Provided students with neatly organized notes and thorough study guides encompassing every class session in a semester of MKTG 4506 Consumer Behavior (Fall 2020), MISM 3501 Information Visualization for Business (Fall.
• Provided students with neatly organized notes and thorough study guides encompassing every class session in a semester of MKTG 4506 Consumer Behavior (Fall 2020), MISM 3501 Information Visualization for Business (Fall.
• Corresponded with the DRC, students, and class professors about necessary course information and updates Show less

Bedford, Massachusetts

• Marketing Operations team, Global Brand & Marketing
• Oversaw the Go-to-Market Product Launch Dashboard and product launch activities for the commercialization of 10+ programs with full responsibility for weekly executive summaries highlighting each program, roadmap.
• Oversaw the Go-to-Market Product Launch Dashboard and product launch activities for the commercialization of 10+ programs with full responsibility for weekly executive summaries highlighting each program, roadmap.
• Built multiple new spaces in Atlassian Confluence (knowledge management software) customized for use by 100+ employees across ~16 different teams and optimized hundreds of Confluence pages and spaces in order to drive.
• Facilitated biweekly meetings with all five regional marketing teams (agenda sourcing, note-taking, communication of action items) to keep all regions informed of Global Marketing plans and activities
• Streamlined business processes, including an omni-channel calendar for the entire Marketing department as well as a global registered trademark tracker and a supported languages table for the Localization team

Boston, Massachusetts

• Within the Chi Sigma Chapter of Alpha Kappa Psi, I worked with the PR committee on projects to increase awareness of our Chapter at Northeastern University and communicate the benefits of membership. The committee's.
• … Show more Within the Chi Sigma Chapter of Alpha Kappa Psi, I worked with the PR committee on projects to increase awareness of our Chapter at Northeastern University and communicate the benefits of membership. The.
• Created social content for Instagram and Facebook and photographed internal and external events to boost online presence
• Spearheaded Chapter-wide job acceptances tracker in Excel and created ~30 custom individual profiles in Photoshop to be shared across social media platforms showcasing members with their accepted positions Show less

Lawrenceville, New Jersey

• Lawrenceville Main Street (LMS) is a non-profit organization that provides free community events all year long for Lawrence Township and beyond. I worked with three other interns to build upon Lawrenceville Main.
• Communicated the value of the organization with members of the community at weekly events to encourage… Show more Lawrenceville Main Street (LMS) is a non-profit organization that provides free community events all.
• Communicated the value of the organization with members of the community at weekly events to encourage donations and foster relationships with previous donors
• Organized and updated the LMS Mailchimp contact list to enable timely communications to the township audience, including manually adding 90+ new subscribers
• Coordinated 50+ vendors for a Spring Arts Festival to kick off the summer events season
• Distributed promotional material for events to both small and large businesses throughout the township Show less

Lawrenceville, New Jersey

• Served customers ice cream, milkshakes, smoothies, sundaes, sorbet, and more
• Increased customer relationships and was recognized by management for consistent positive customer engagement
• Optimized the checkout process to improve efficiency and expedite sales at the cash register

Trenton, New Jersey

• Y.E.C. Creations is a professional portrait photography experience company that emphasizes confidence and empowerment with every photo shoot.
• Represented Y.E.C. Creations Photography during my senior year of high school as a part of the company's first ever Senior Spokesmodel team
• Generated greater awareness of and bookings for The Y.E.C. Senior Experience senior portraits package
• Modeled in four extensive photoshoots