Abby Uy Email & Phone Number

New York, Ny

My work supports HubSpot's app partners and App Marketplace (of 1,700+ integrations) through our communications, partnerships, product marketing, and event operations.I manage all communications to HubSpot app partners, including product comms, program changes, events, and newsletters. Alongside this work, I am building a scalable comms program with new data infrastructure and internal processes. As the App Partner Program continues to grow, I also oversee the app partner experience at… Show more My work supports HubSpot's app partners and App Marketplace (of 1,700+ integrations) through our communications, partnerships, product marketing, and event operations.I manage all communications to HubSpot app partners, including product comms, program changes, events, and newsletters. Alongside this work, I am building a scalable comms program with new data infrastructure and internal processes. As the App Partner Program continues to grow, I also oversee the app partner experience at HubSpot events like Partner Day and Ecosystem Kickoff. Show less

Cambridge, Ma

• Supported product launches within HubSpot’s App Marketplace and software integrations in order to build and market HubSpot as a platform• Organized and launched a global promotional campaign of 5 new language-based app collections (Spanish, Portuguese, German, French, and Japanese) and corresponding regional marketing campaigns, resulting in increased global awareness, traffic, and installs• Created and published a new resource on the HubSpot Developers Blog to inspire and educate app… Show more • Supported product launches within HubSpot’s App Marketplace and software integrations in order to build and market HubSpot as a platform• Organized and launched a global promotional campaign of 5 new language-based app collections (Spanish, Portuguese, German, French, and Japanese) and corresponding regional marketing campaigns, resulting in increased global awareness, traffic, and installs• Created and published a new resource on the HubSpot Developers Blog to inspire and educate app partners on how to market their HubSpot integrations, featuring 18 sourced partner success stories, leading to increased partner engagement and loyalty• Wrote and edited original copy for both customer- and developer-facing communications, including 33 product update notifications and a quarterly newsletter to app partners• Crafted product messaging and positioning to market the HubSpot platform to a dual audience of both HubSpot's customer base and hundreds of developers/partners• Led a complete overhaul of branding guidelines for the app partner program in collaboration with stakeholders across functions Show less

Boston, Massachusetts

"The Social Responsibility of Business in an Age of Inequality" is an interdisciplinary discussion-based course, prompting students to consider the role that businesses can play in reducing wealth/income inequality and accelerating social progress. The course covers a wide range of topics to explore opportunities presented by business models that prioritize the interests of all stakeholders (shareholders, employees, customers, and communities) rather than just maximizing shareholder profit. I… Show more "The Social Responsibility of Business in an Age of Inequality" is an interdisciplinary discussion-based course, prompting students to consider the role that businesses can play in reducing wealth/income inequality and accelerating social progress. The course covers a wide range of topics to explore opportunities presented by business models that prioritize the interests of all stakeholders (shareholders, employees, customers, and communities) rather than just maximizing shareholder profit. I was asked to be the Teaching Assistant for this course in the Fall 2021 semester after taking it as a student in Fall 2020.• Managed entirety of class operations: organized all course materials in Canvas LMS, tracked attendance/engagement, graded assignments, and acted as primary point of communication between students, professor, and university staff• Facilitated synchronous hybrid learning environment for students, running all in-person classroom technology and activities while professor was exclusively remote for the semester Show less

Boston, Massachusetts

Alpha Kappa Psi is a professional co-ed business fraternity founded in 1904. Since becoming a member in my first semester of college, I have been involved in various committees and projects, including PR, service, professionalism, and pledge. In the Fall 2021 semester, I was elected to serve on the Chapter's executive board as Master of Rituals. While in this role, I not only carried out my responsibilities for the purpose of developing new members into principled business leaders, but I also… Show more Alpha Kappa Psi is a professional co-ed business fraternity founded in 1904. Since becoming a member in my first semester of college, I have been involved in various committees and projects, including PR, service, professionalism, and pledge. In the Fall 2021 semester, I was elected to serve on the Chapter's executive board as Master of Rituals. While in this role, I not only carried out my responsibilities for the purpose of developing new members into principled business leaders, but I also played a key role in shaping the strategic direction of the Chapter as one of the most senior members of the executive board.• Served on executive leadership team with overall responsibility for all strategy, decisions, and activities within the Chapter; advised and mentored younger members• Led 2 full-day and 2 half-day events for professional assessment and development of incoming pledge class, coordinating 50+ people as sole organizer for all event operations including content, planning, and execution Show less

Remote (Cambridge, Ma)

Demand Center & Digital Experience team• Launched, developed, and managed multi-channel paid digital marketing campaigns, analyzed channel performance data, and continually optimized based on engagement trends to drive revenue growth and new customer acquisition; built 25+ campaigns across display/retargeting ads (6sense), social (LinkedIn Ads), search/CPC (Capterra), and content syndication (Integrate)• Created and executed cohesive Q2 demand generation strategy with 15+ tactics… Show more Demand Center & Digital Experience team• Launched, developed, and managed multi-channel paid digital marketing campaigns, analyzed channel performance data, and continually optimized based on engagement trends to drive revenue growth and new customer acquisition; built 25+ campaigns across display/retargeting ads (6sense), social (LinkedIn Ads), search/CPC (Capterra), and content syndication (Integrate)• Created and executed cohesive Q2 demand generation strategy with 15+ tactics (sponsored webinars, newsletters, email blasts, white papers, and other media buying) across 5 trade publications, engaging target buyers and resulting in over 1,500 new leads• Owned entire vendor recruitment and management process with media partners, researching and evaluating 25+ vendors, negotiating terms, and solely managing execution of programs and tactics with 4 new vendors• Served as Demand Generation Lead at the formation of a new program team, collaborating cross-functionally with 10+ teams across Marketing and Sales to deliver a highly relevant marketing message to a new business segment• Implemented and led ongoing Backlog Refinement process (Agile/Scrum methodology) for core team members to engage in cross-functional collaboration and idea sharing• Reviewed channel performance results at program team’s first ever quarterly review meeting, including presenting to CMO, in order to help provide actionable insights and build model predictability• Delivered a 100% increase in click-through rate from the previous quarter for 6sense display/retargeting ads, while decreasing spend by over 20%• Built 4 webpages in Craft CMS (layout design, content development, copywriting)• Managed entire co-op recruitment process, interviewing 10+ candidates and hiring successor Show less

Boston, Massachusetts

The Northeastern University Disability Resource Center (DRC) provides services that help increase the accessibility of the academic experience for all students at Northeastern.• Provided students with neatly organized notes and thorough study guides encompassing every class session in a semester of MKTG 4506 Consumer Behavior (Fall 2020), MISM 3501 Information Visualization for Business (Fall 2020), ACCT 2301 Managerial Accounting (Fall 2019), and MKTG 2201 Introduction to Marketing… Show more The Northeastern University Disability Resource Center (DRC) provides services that help increase the accessibility of the academic experience for all students at Northeastern.• Provided students with neatly organized notes and thorough study guides encompassing every class session in a semester of MKTG 4506 Consumer Behavior (Fall 2020), MISM 3501 Information Visualization for Business (Fall 2020), ACCT 2301 Managerial Accounting (Fall 2019), and MKTG 2201 Introduction to Marketing (Spring 2019)• Corresponded with the DRC, students, and class professors about necessary course information and updates Show less

Bedford, Massachusetts

Marketing Operations team, Global Brand & Marketing• Oversaw the Go-to-Market Product Launch Dashboard and product launch activities for the commercialization of 10+ programs with full responsibility for weekly executive summaries highlighting each program, roadmap visualization and timeline tracking in Roadmunk and Smartsheet, and meeting management for 6+ meetings/week (agenda creation, information gathering, note-taking, formation of action items, and department-wide communications)… Show more Marketing Operations team, Global Brand & Marketing• Oversaw the Go-to-Market Product Launch Dashboard and product launch activities for the commercialization of 10+ programs with full responsibility for weekly executive summaries highlighting each program, roadmap visualization and timeline tracking in Roadmunk and Smartsheet, and meeting management for 6+ meetings/week (agenda creation, information gathering, note-taking, formation of action items, and department-wide communications) to ensure readiness by launch date• Built multiple new spaces in Atlassian Confluence (knowledge management software) customized for use by 100+ employees across ~16 different teams and optimized hundreds of Confluence pages and spaces in order to drive efficiency and cross-functional collaboration throughout the company• Facilitated biweekly meetings with all five regional marketing teams (agenda sourcing, note-taking, communication of action items) to keep all regions informed of Global Marketing plans and activities• Streamlined business processes, including an omni-channel calendar for the entire Marketing department as well as a global registered trademark tracker and a supported languages table for the Localization team• Established an extensive Confluence usage guide, including descriptions of 30+ macros, that was endorsed by the IT department for company-wide use• Documented my knowledge of internal processes and best practices for future reference, including the creation and continual updates of a detailed Go-to-Market guide with instructions, resources, templates, checklists, and tips• Trained a full-time employee as my replacement and ensured a successful and seamless transition of my responsibilities• Delivered consistently high level of productivity while working in-office and following the shift to full-time remote work in March due to COVID-19 Show less

Boston, Massachusetts

Within the Chi Sigma Chapter of Alpha Kappa Psi, I worked with the PR committee on projects to increase awareness of our Chapter at Northeastern University and communicate the benefits of membership. The committee's goal is to reach other students who may be interested in becoming new members by consistently showcasing the Chapter's current activities and involvements (professional workshops, fundraisers, community service events, etc.) in a way that enhances our campus presence.•… Show more Within the Chi Sigma Chapter of Alpha Kappa Psi, I worked with the PR committee on projects to increase awareness of our Chapter at Northeastern University and communicate the benefits of membership. The committee's goal is to reach other students who may be interested in becoming new members by consistently showcasing the Chapter's current activities and involvements (professional workshops, fundraisers, community service events, etc.) in a way that enhances our campus presence.• Created social content for Instagram and Facebook and photographed internal and external events to boost online presence• Spearheaded Chapter-wide job acceptances tracker in Excel and created ~30 custom individual profiles in Photoshop to be shared across social media platforms showcasing members with their accepted positions Show less

Lawrenceville, New Jersey

Lawrenceville Main Street (LMS) is a non-profit organization that provides free community events all year long for Lawrence Township and beyond. I worked with three other interns to build upon Lawrenceville Main Street's work of bettering the area and fostering community spirit. We also worked together to envision new ways to improve and expand the organization in the near future. • Communicated the value of the organization with members of the community at weekly events to encourage… Show more Lawrenceville Main Street (LMS) is a non-profit organization that provides free community events all year long for Lawrence Township and beyond. I worked with three other interns to build upon Lawrenceville Main Street's work of bettering the area and fostering community spirit. We also worked together to envision new ways to improve and expand the organization in the near future. • Communicated the value of the organization with members of the community at weekly events to encourage donations and foster relationships with previous donors • Organized and updated the LMS Mailchimp contact list to enable timely communications to the township audience, including manually adding 90+ new subscribers • Coordinated 50+ vendors for a Spring Arts Festival to kick off the summer events season • Distributed promotional material for events to both small and large businesses throughout the township Show less

Lawrenceville, New Jersey

• Served customers ice cream, milkshakes, smoothies, sundaes, sorbet, and more• Increased customer relationships and was recognized by management for consistent positive customer engagement• Optimized the checkout process to improve efficiency and expedite sales at the cash register

Trenton, New Jersey

Y.E.C. Creations is a professional portrait photography experience company that emphasizes confidence and empowerment with every photo shoot.• Represented Y.E.C. Creations Photography during my senior year of high school as a part of the company's first ever Senior Spokesmodel team• Generated greater awareness of and bookings for The Y.E.C. Senior Experience senior portraits package• Modeled in four extensive photoshoots