Marketing Executive
CurrentI oversee content creation for Data Clarity and manage marketing efforts across social platforms. My role focuses on strengthening relationships with existing clients while increasing product awareness among our target audience. Building on my experience as a Marketing Assistant, my expanded responsibilities include: - Monitor and analyse marketing performance metrics to generate insights for improvement. - Designing multi-media content that establishes Data Clarity as an industry… Show more I oversee content creation for Data Clarity and manage marketing efforts across social platforms. My role focuses on strengthening relationships with existing clients while increasing product awareness among our target audience. Building on my experience as a Marketing Assistant, my expanded responsibilities include: - Monitor and analyse marketing performance metrics to generate insights for improvement. - Designing multi-media content that establishes Data Clarity as an industry thought leader. - Taking the lead to create marketing copy for our website, promoting products, writing industry-related blog content, and promote content via LinkedIn. - Drafting press releases to showcase Data Clarity’s successes. - Coordinating with external supplies for print materials and traditional marketing needs during key events. - Ensuring all content adheres to the brand guidelines and maintaining consistency. - Management website updates via WordPress. - Handling incoming inquiries, directing them appropriately, and processing marketing invoices. - Communicating company announcements to existing clients through MailChimp. - Organising internal meetings and cross-functional collaboration with key stakeholders. - Plan events and design promotional materials to maximise product visibility and impact. A milestone in my career which I have admired on a professional level has been to take on the lead on planning our first attendance for the World Aviation Festival in 2023. Alongside working with external suppliers for marketing collateral and exhibition stand design, I have collaborated with senior members of the team to publish content across external media and publication companies. A notable example includes Data Clarity’s feature in Inflight Magazine, highlighting our successful product launch with the world’s biggest airlines. Show less
