As a dynamic and results-driven Account Executive at Mad Genius, I bring a unique blend of creativity, strategy, and innovation to the world of advertising. I thrive at the intersection of compelling storytelling and data-driven insights, consistently delivering campaigns that not only captivate audiences but also drive measurable results. With a passion for disruptive thinking and a commitment to fostering authentic connections between brands and consumers, I aim to elevate every client I work with to new heights. Whether it’s crafting a groundbreaking campaign or forging partnerships that redefine the future of marketing, I’m dedicated to making an impact in the industry and building the next big brand story. - Lead the development and execution of multi-channel campaigns for high-profile clients, ensuring brand narratives resonate with target audiences.- Spearhead innovative projects that push the boundaries of traditional advertising.- Collaborate closely with cross-functional teams to optimize campaign performance, leveraging real-time analytics and consumer insights.- Cultivate and maintain strategic relationships with clients, positioning Mad Genius as a top-tier creative partner.- Drive new business opportunities through a blend of creative pitches, client-focused solutions, and a relentless pursuit of excellence.- Leverage deep expertise in short-form branded content and social media marketing, with a strong understanding of influencer strategies and platform-specific best practices to amplify client success.

It's very important for creatives to have a passion project. Cue The Culture Magazine is a print publication designed to support, celebrate, honor, acknowledge, and encourage Black Influence and Black Influencers who set trends and lead social media conversations. We are transitioning to a video-first editorial space celebrating Black Influence(rs).

A US-based creative agency offering content solutions to brands, advertisers, and storytellers. Clients include Microsoft, Meta, Verizon, Essence, LOL Network, LA Sports + Entertainment Commission, Disney, Ford, Toyota, and more. - Hands-on leadership of a team through full-cycle creative strategy and development processes from ideation through post-production for branded content and commercials – including corporate spotlight videos for suppliers, promotional event recaps, and social media marketing campaigns- Develop and execute digital marketing and live event initiatives to drive organic audience growth and ensure scalability for major brands and advertisers- Monitor post-production processes to ensure accurate and timely completion of project deliverables following KPIs and marketing objectives, lead optimization efforts for distribution, and facilitate post-mortem evaluations to ascertain key insights for future foresightLEADERSHIP HIGHLIGHTS:- Managed, rebranded, and grew Kevin Hart's Laugh Out Loud Network YouTube Channel – from 400,000 to over 2 million subscribers in less than nine months- Spearheaded global brand relationships to increase sales to over $1M+ - Editor-in-Chief of Cue the Culture Magazine

A brand portfolio extension that partners with best-in-class licensees globally on the award-winning toy, fashion, home décor, and publishing programs. - Partnered with the executive leadership team for DC Comic franchises, including TV, animated + live-action films, animated/stop-motion projects, and digital media programs- Led in-store vendor activations and digital interactive programs to boost sales revenue and elevate global brand awareness for manufacturing and retail partners - Designed and executed cross-promotional partnerships for key manufacturers, including FUNKO, Mattel, and Lego, for dedicated franchise websites, YouTube, FB, and IGLEADERSHIP HIGHLIGHTS- Led complex projects for world-renowned brands, including Batman, Superman, Justice League, Wonder Woman, Teen Titans Go!, DC Super Hero Girls, Shazam!, and Aquaman- Provided creative ideation and marketing leadership for product placement (fashion, home, toys) in international retailers, including Walmart, Toys R Us, Kohl’s, and Amazon

BSIDE Agency is a service provider connecting African American and multicultural influencers to brands and advertisers for branded entertainment opportunities and social media campaigns. - Responsible for developing strategy, producing, and executing branded YouTube content and short-form entertainment for beauty, retail, and lifestyle clients, including Sony Pictures, Sephora, Candy People USA, Disney/Marvel, KRSHairGroup, and more- Consulted with influencers of color on enhancing their social media footprint

Now known as Disney Interactive, Maker Studios was the world’s largest short-form online video network of YouTube creators, with 2M+ subscribers and global franchises.- Group project lead overseeing multiple developments, on-set production, and launch initiatives for branded content and global campaigns- Client-facing lead – managed talent negotiations + budgets, provided creative direction, strategy, project management, and operational insight for digital brand integrations LEADERSHIP HIGHLIGHT- Led short-form custom content as Project Manager for Walt Disney World Disney Parks, JCPenney, NVIDIA, Universal Pictures, Loot Crate, and Hasbro/BackFlip Studios

- Responsibilities included defining marketing strategy and brand development to increase revenue, expand audience reach, and enhance corporate imprint within the media and advertising industry- Oversaw the development and marketing campaigns for brands, including Macy’s, BET, and Chevrolet