Abby Yeh Email and Phone Number

• Spearheaded social media strategy and managed a global social media team overseeing 8 product lines, building and leading a downsized team (from 9 to 4 members) to a 368% increase in content production and a 44.3% growth in post engagement rate, while achieving a 31.9% increase in followers across platforms and saving 72% of the budgetwithin a year.• Optimized content strategy, resulting in a 16.3% increase in ViewSonic's LinkedIn page reach to 516K in 2023, surpassing the technology industry benchmark of 503K.• Initiated and led a chatbot campaign for Creator Monitors, resulting in 13K organic reach, 2.3K engagements, and over 23K user interactions on the campaign landing page, reflecting effective cross-functional collaboration and strategic content planning.

• Led a team of 2 specialists in social media management and content creation for Education and Creative Monitor product lines, contributing to a 81.5M reach (YoY +158%) and 117K profile visits through community-oriented content.• Conceptualized and executed the 2022 International Women's Day social campaign across 5 countries, highlighting the company’s commitment to women’s empowerment. The campaign achieved 455K impressions and 10K clicks with an average Cost Per Result (CPR) of $1.2, outperforming the usual $5 average, demonstrating enhanced engagement.

• Crafted a content strategy and produced social media content for the Here's To Learning Education marketing campaign, achieving a total reach of 6.8M (56K organic) and engaging 1.6M organic users within 2 months through a combined organic and paid approach.

Responsibilities: • Develop and execute social media strategies through relevant digital channels.• Produce the content across multiple social networks in compliance with W Hotel's branding, so as to increase channel growth and drive revenue.• Develop social influencer programming for hotel promotional events.• Work closely with 3rd party vendor to execute e-commerce projects.• Arrange distribution and production of promotional materials. Ex, produce creative headline & copy for property events and promotions.Key Achievements: • Maintained W Taipei as Top 1 Facebook fan base among other W properties around the world.• Created monthly "W Connoisseur campaign" on Instagram and become the 1st Taiwan Hotel to run a IG takeover with local KOLs. The avr. story reach during the event period is 2K.• Led Online Travel Fair Project to sell restaurant & SPA vouchers via online platform. The total revenue of this project is over TWD10M. Comparing to 2017, the revenue increased 33%.• Created social media contents, live streaming materials and implemented online marketing tactics including partnership with 17 APP, cross-promotion with other W Hotels to increase exposure for live music streaming on W Taipei‘s FB channel; 80.2K reach on event page, 58K reach on FB teaser, 61K reach on FB live streaming post, 11K viewers / 1.3K peak live viewers on the live streaming via 17 APP.

Responsibilities: • Managed local property site, B&F sites & SPA site, EDM platform.• Partnered with Asst E-Marketing Manager to ensure brand communications and social engagement strategies are fully integrated across paid, owned, and earned media.• Engage in proactive online reputation management by surfacing guest comments in social media channels and responds accordingly.• Developed engaging and creative content for regularly scheduled posts and promote brand-focused messages.• Assisted with media relations as needed. Ex, support media event and collaborate with KOLs and bloggers to promote hotel promotions via social media channels.Key Achievements:• Managed W Taipei's LINE@ account. There is a 142% increase of followers in 2017 as compared with 2015.• Increased Instagram fans by 50% from 6K to 12K in 2 years.• Championed TripAdvisor ranking project. W Taipei had moved from No.30 to No.16 and receive 120 positive reviews within 2 months.• Administrated WeChat advertisement that eventually generated 144K clicks, 5M impression and 6% CTR higher than the average in 2 weeks.

Responsibilities: • Provided scope of work and working budgets for projects that then need to be managed accordingly through production.• Managed multiple event projects simultaneously and ensured the digital projects produced are delivered on time, to budget control and to a level of quality in excess of the expectations of our clients.• Assisted business development team with proposal development and client management.• Coordinated 3rd party vendors for the flawless execution of projects.• Managed and overseeing production, on-site activities and overall execution standards.Key Accomplishments:• Led and execute 15 virtual seminars of 500+ attendees in Beijing.• Worked with local 3rd party vendors to set up live events website and created campaign materials including e-invitation and html5 interactive page displayed on WeChat official account.

Responsibilities: • Worked with Project Manager to provide support in all areas of event operations and overall logistics, including IBM seminars, banquet, VIP breakfast event, flash events and exhibition booth.• Full responsibilities include, but are not limited to : venue research, event proposal development, 3rd party coordination, production management, resource integration, manpower allocation, on-site execution, post-event report distribution.Key Achievements:• Responsible for coordinating deliveries, management of staff, booth visuals and car drive-in route for Mercedes Benz Taiwan Sponsorship (Intelligent Drive) in TEDxTaipei 2014.• Built up customer journey experience for IBM exhibition booth at 2014 SmarterCities Expo.

Responsibilities: • Conducted administrative duties related to all aspects of project implementation.• Assisted in preparation of event proposals and operation manuals.• Researched on event requirements and event logistics: venue, staffing, catering, AV, etc.Key Achievements: • Assisted Project Manager and the internal team with Four Seasons Beijing Grand Opening briefing and its naming of signature restaurant & SPA center.• Responsible for registered trademark issue of the pre-opened restaurant at Four Seasons Beijing.• Took in charge of venue coordination and event registration for The New Mercedes-Benz B-Class China Launch.