Senior Web Manager
Current
Sep 2023 - Present
AeroLeads people directory · profile
Abby Yeomans Email & Phone Number
Senior Web Manager at Kimberly-Clark Professional
at
Kimberly-Clark Professional
1 work email found
@priorityhealth.com
4 phones found area 616
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Web Manager at Kimberly-Clark Professional
Location
Grand Rapids, Michigan, United States
Who is Abby Yeomans? Overview
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Quick answer
Abby Yeomans is listed as Senior Web Manager at Kimberly-Clark Professional at Kimberly-Clark Professional, based in Grand Rapids, Michigan, United States. AeroLeads shows a work email signal at priorityhealth.com, phone signal with area code 616, and a matched LinkedIn profile for Abby Yeomans.
Abby Yeomans previously worked as Senior Web Manager at Kimberly-Clark Professional and Web & Product Marketing Manager at Service Express. Abby Yeomans holds Bachelor Of Arts, Advertising, Public Relations And Journalism from Grand Valley State University.
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{first}.{last}@priorityhealth.com
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Profile bio
About Abby Yeomans
I have 14 years worth of digital marketing experience, most recently focusing on my passion for web and product - specifically around web strategy and management, product marketing and product management or ownership. I thrive when I work with other people who are passionate about what they do and we can come up with creative ideas together - it’s that simple. I enjoy thinking through interesting ways to showcase what makes a brand unique, but in a way that speaks directly to their customer’s true needs - through their viewpoint. I also love a good maturity model or roadmap - mapping out where a company needs to get to and the steps needed to get there - whether it’s processes or content strategy improvements that will bridge the gap. I like to tell a story with data - getting to the ‘why’ behind the numbers and most importantly the ‘why does it matter’ and ‘what comes next’. Guiding Principles - - Assume good intentions and think positively. - Stay curious - if I’m not learning, I’m not growing. - Be creative - there’s nothing like a good brainstorm to fire me up!I’m also a huge reader, so if you’re looking for your next read - nonfiction, fiction, you name it - I will be more than happy to send you some recommendations. My current marketing related favorites include ‘Hacking Marketing’ by Scott Brinker, ‘The Value of SEO’ by Andrew Holland and ‘Essentialism’ by Greg McKeown. Specialties: Web management & strategy, Product Management, Digital Marketing, Product Marketing, Lead generation, Web analytics (Google Analytics), Search Engine Optimization, Content strategy, SAFe agile product ownership, CRO and A/B testing, Process development
Listed skills include Social Media Marketing, Social Media, Press Releases, Blogging, and 41 others.
Current workplace
Abby Yeomans's current company
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13 roles · 16 years
Abby Yeomans work experience
A career timeline built from the work history available for this profile.
Web & Product Marketing Manager
Nov 2021 - May 2023
Digital Marketing Lead - Web
-Managing the web strategy for the consumer-facing experience on PriorityHealth.com (9 million+ sessions in 2020). Building out and executing a long-term roadmap with requirements from four lines of business to improve user experience, increase conversions and drive revenue.- Developing best practice standards, governance, processes and driving innovation for our web experience. Collaborating with key stakeholders, including CX, UX, Martech and agency partners to ensure a customer-focused, data-driven, high-performing website.- Spearheading new strategies and processes for website personalization and A/B testing to increase conversions and optimize the overall customer journey.- Leading the Search Engine Optimization program for the company that drove 29k+ conversions in 2020's Open Enrollment Period.
May 2021 - Nov 2021
Senior Digital Marketing Specialist
- Driving our digital marketing strategy, connecting it to the broader mission and goals for the company. - Managing the strategy for the consumer-facing experience on PriorityHealth.com (9 million+ sessions in 2020). Building out a long-term roadmap with requirements from four lines of business. Developing best practice standards, governance, processes and driving innovation. - Orchestrating new strategies for personalization and A/B testing to increase conversions and optimize the overall customer journey.- Leading the Search Engine Optimization program for the company that saw a 71% YoY increase in organic enrollment conversions during the 2019 Open Enrollment Period. - Driving digital best practices; providing training and guidance for standards and strategy.Previously - - For 2020, I served as the first SAFe agile Product Owner for Shopping and Enrollment, planning and prioritizing projects that provided high business value and a positive user experience, including a new Medicare Plan Advisor. - Oversaw the 2018 Open Enrollment Period marketing analytics project. Built strategy and helped communicate actionable insights on ROAS and optimization recommendations.- Conducted research and developed business cases for new vendor and tool acquisitions.- Managed the ON24 webinar platform for the company, which included building process, training and producing webinars for a variety of audiences. In the first year of the program, we produced 30 webinars generating more than 4,500 registrants and 3,100 attendees with an above benchmark 70% attendee conversion rate.
Jun 2017 - May 2021
Senior Digital Marketing Manager
- Establishing and tracking goals for the digital marketing team.- Staying informed on current digital trends and best practices. Communicating these to the team and our clients. - Developing processes for the digital team.- Executing inbound and digital marketing for Grey Matter Group.- Providing counsel on new business proposals and budget development for projects.- Managing accounts and day-to-day digital tactics for clients.
Aug 2016 - Jun 2017
Digital Marketing Manager
- Developing digital strategy and integrated marketing campaigns for a variety of national clients- Managing client relationships, including project management and education- Providing strategic oversight and managing client expectations while collaborating with designers on creative projects- Executing digital advertising campaigns across numerous channels, including Google AdWords, Facebook, Twitter, LinkedIn, Instagram and more- Compiling comprehensive reports detailing key performance indicators and their impact on client objectives
Nov 2014 - Aug 2016
Digital Associate
- Developing and executing social media campaigns and contests for a variety of clients- Implementing and monitoring digital advertising campaigns- Creating graphics for social media campaigns- Providing in-depth monthly analytics reports to showcase client progress- Monitoring social media properties and responding to customer service issues and general comments
Jun 2013 - Jul 2014
Social Media Specialist
Jul 2014 - 2014
Social Media Specialist
Bevelwise Media
- Developing and executing social media marketing campaigns for multiple clients- Managing Pay-Per-Click campaigns for Google AdWords, Bing Ads and Facebook Advertising- Writing and optimizing company blogs and press releases
Sep 2012 - Jun 2013
Social Media Coordinator
- Initiating, designing and implementing nine Facebook giveaways, accomplishing an increase in fans and engagement- Planning, supervising and executing review-solicitation campaign, achieving a 100% increase in Google reviews, 100+ DealerRaters- Creating, monitoring and evaluating social media marketing strategy and content for two businesses with seven brands- Researching and developing more than 100 blog posts, 12 newsletters and two corporate mailers
Apr 2011 - Sep 2012
Consultant
Freelance Social Media Consulting
2011 - 2012
~1 yr
Public Relations Coordinator, League Manager
- Supervised, organized and managed more than 200 members and two employees- Created and edited four promotional videos, utilizing member interviews and live sports footage
Dec 2010 - Apr 2011
News And Information Services Intern
- Wrote press releases for the Seidman College of Business- Monitored and analyzed all incoming Twitter and media mentions of GVSU- Utilized my Journalism and communication skills to write 16 GVSU Success Stories
Jul 2009 - Apr 2010
1 education record
Abby Yeomans education
-
Grand Valley State University
FAQ
Frequently asked questions about Abby Yeomans
Quick answers generated from the profile data available on this page.
What company does Abby Yeomans work for?
Abby Yeomans works for Kimberly-Clark Professional.
What is Abby Yeomans's role at Kimberly-Clark Professional?
Abby Yeomans is listed as Senior Web Manager at Kimberly-Clark Professional at Kimberly-Clark Professional.
What is Abby Yeomans's email address?
AeroLeads has found 1 work email signal at @priorityhealth.com for Abby Yeomans at Kimberly-Clark Professional.
What is Abby Yeomans's phone number?
AeroLeads has found 4 phone signal(s) with area code 616 for Abby Yeomans at Kimberly-Clark Professional.
Where is Abby Yeomans based?
Abby Yeomans is based in Grand Rapids, Michigan, United States while working with Kimberly-Clark Professional.
What companies has Abby Yeomans worked for?
Abby Yeomans has worked for Kimberly-Clark Professional, Service Express, Priority Health, Grey Matter Group, and Lambert, Edwards & Associates.
How can I contact Abby Yeomans?
You can use AeroLeads to view verified contact signals for Abby Yeomans at Kimberly-Clark Professional, including work email, phone, and LinkedIn data when available.
What schools did Abby Yeomans attend?
Abby Yeomans holds Bachelor Of Arts, Advertising, Public Relations And Journalism from Grand Valley State University.
What skills is Abby Yeomans known for?
Abby Yeomans is listed with skills including Social Media Marketing, Social Media, Press Releases, Blogging, Facebook, Copywriting, Public Relations, and Advertising.
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