Abby Yuen Email & Phone Number

Hong Kong

• Developed a strategy to grow social media following organically by 195% and maintained +10% engagement rate monthly, with 20x increase in website traffic• Produced top 3 search results on targeted keywords & set up Google business profile, yielding +38% in search traffic, generating client leads• Generated leads and business through social media presence and search engine• Designed 1-3 posts per week and write copies used in social media, website, tenders and proposals• Redesign and launch a new company website within 6 monthsLinks:http://spatialconcepthk.comhttps://www.instagram.com/spatial_concept/www.linkedin.com/company/spatial-concepthttps://www.facebook.com/spatialconcept

Hong Kong Sar

• Registered business for DJing and sound design work• Developed a unique personal brand as a female DJ in Hong Kong growing an organic following of over 4000• DJ and PA solution for brand and corporate events for major fashion brands, top restaurant chains and corporate firms• Produce music and sound design for animated filmso Park Voyage (2022) – showing at M+ Cinema from 2022-2024o Elephant in Castle (2021) – winner/official selection/semi-finalist/finalist in 20 international film festivals • Event organising: sourcing venues, negotiating revenue shares, scouting and managing performers, marketing• Design, market and sell brand merchandise, stocking inventory at K11 Art Mall• Direct a team consisting of a photographer, lighting assistant & graphic designer to produce marketing material to promote events & merchandise across digital platforms• Provide music and technical solutions for repeat private clients and companies e.g. Wholly Pig restaurant group• DJed at over 300 events in Asia and Europe, at clubs, top-tier bars & restaurants and five-star hotels • Initiate brand collaborations with international fashion and music companiesLinks:www.justbeehk.comwww.instagram.com/justbeehk

China

• Social media management and copywriting for guest DJ mixes, podcast shows, competitions for promotional uses• Growth Management: Maintained 10% organic follower growth monthly across all platforms (FB, IG, Twitter, Spotify)• Spread campaign material across social media and internet to push record sales on a global scale• Ad Campaigns: Target specific audiences, set budgets and run successful sponsored posts across Facebook and Instagram for events and record releases.• Podcast: Write, host and produce monthly podcast shows with international guests

Hong Kong Sar

• Staff managemento Coordinate with heads of security guards for daily after school pick up and field tripso Coordinate with a team of 5 caretakers and driver for daily school activities & monthly eventso Liaise with third party bus company daily to communicate student pick up/drop off arrangements• Handle difficult situations with students, ensuring a speedy response, saving other staff's time and effort• Track and maintain attendance records of 108 students daily• Manage daily ongoing communication between 19 teaching staff, 5 admin staff, parents and students• Trained in First Aid and assisted in emergency fire drills

• Complete monthly internal and external media coverage reports, for both traditional and online media• Daily online and offline media monitoring (Google, magazines, newspaper) to measure clients' brand exposure• Copywriting social media posts and press releases for brands e.g. Affordable Art Fair and Emporio Antico• Research clients’ competing brands and companies, providing data and findings to supervisor• Greeting and registering media at Affordable Art Fair 2016• Distribute press releases to editors and journalists of Hong Kong media outlets via phone and email

Bachelor Of Arts & Science, New Media, Media Law, Upper Second Class Honours

International Baccalaureate