Marketing Manager
Current• Plan and execute digital marketing campaigns that includes web, SEO/SEM, marketing database, email, social media and display advertising• Develop concise measurable targets to achieve awareness, engagement and/or conversion• Custodian of the company’s digital assets and communication channels (corporate website, email, social media, etc.) and ensuring information is accurate and up-to date• Collaborate with internal stakeholders to create insightful and engaging campaigns that would optimize the overall user experience• Create and execute the brand’s social media presence, providing the business with actionable media content strategies• Identify key trends and insights to continually engage customers in innovative ways• Undertake continuous analysis of the competitive environment and consumer trends, providing stakeholders with valuable insight to the market pulse