Drew Lawrence Email & Phone Number

Harrisburg, Pa, Us

I partner with agencies and studios to fill a gap and add the power of copy to their creative teams. It's a dream to collaborate with some amazing creatives on a full spectrum of projects, whether it's concepting original campaigns, crafting voice and tone for a new brand, or writing copy for a website redesign. If you're looking to add a new copywriter to your roster, I'd love to chat.

The New Cumberland Collective is a non-profit creative/community incubator striving to make our community stronger and more vibrant through action, creativity, and inclusion. Our areas of focus are community building, arts & culture, civic engagement, and tactical urbanism.

Meg and Jeff, Sprocket's co-founders, came to me in the spring of 2017 with exciting news: They were organizing Harrisburg's first ever mural festival, and they wanted my help to manage the social media ahead of the festival. Of course I said yes.Responsibilities include budgeting out social ad campaigns, creating a content schedule that included artist and mural location reveals, event promotion and producing content.

Harrisburg, Pa, Us

• Build new and refreshed brands by developing brand guidelines and campaign messaging for clients including Pennie, Lehigh Valley Economic Development Council, and CCA.• Collaborate with members of our in-house team, Bravo Creative, to develop creative concepts for integrated campaigns to achieve client goals.• Write effective and targeted copy for a wide array of media for our clients’ integrated campaigns, from digital ads to traditional placements, organic content and beyond for a diverse set of clients including the Hospital and Healthsystem Association of Pennsylvania, Lehigh Valley Economic Development Council, and the PA Treasury’s 529 program.• Produce content that aligns with each integrated campaign’s comprehensive audience journeys.

Washington, Dc, Us

Brand IdeationContent CreationCompany MarketingClients include:Interbake/Mrs. FieldsMyEyeDr.higiNational Harbor

Washington, Dc, Us

• Provide guidance for the agency’s digital offerings and progress.• Mentor other team members in best practices in regards to account management, social media management and branding.• Maintain my previous responsibilities with my clients: AVA H Street, The Yards DC, MyEyeDr., Forest City, K2 Apartments.• Assist with agency rebranding.

Washington, Dc, Us

• Develop social media marketing strategies for clients in accordance with the client’s objectives and budgets.• Generate reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.• Train and educate clients on the use of social media products, trends, and practices regarding social media and online marketing.• Write proposals with relevant social media and online marketing strategies for new business prospects• Clients managed include W Hotels, ST Residential (multiple properties), Pathwork Diagnostics, Forest City, The Yards DC, AvalonBay

Washington, Dc, Us

• Develop and maintain social media marketing strategies for clients in accordance with the client’s objectives and budgets.• Generate reports on social media and digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.• Write proposals with relevant social media and online marketing strategies for new business prospects.

Us

• Worked with inspiring people to establish an online presence for this budding non-profit through a new blog, social media upkeep, and online fundraising sites• Designed event flyers, schematic visualizations for grant submissions/collateral, and other marketing materials.• Vort Port is a non-profit startup that is helping to establish and maintain sustainable living solutions for people in India and Madagascar, but soon: The World.

• Cold called, networked, and met with local and regional businesses to provide advertising and marketing solutions.• Educated clients on the benefits and elements of digital marketing for their business.• Worked with local chambers of commerce and other orgs to provide the area’s first presentations on social and mobile marketing to familiarize and educate local businesses.

• Became immersed in the product of the single-family home by accomplishing all phases of construction, from the breaking of ground to framing and carpentry to the final walkthrough.• Utilized my experience in home building and earned facetime with potential clients as a representative at model homes and trade shows.• Managed a series of PPC campaigns surrounding trade shows when search traffic was the heaviest. I did the keyword research, managed budgets, and increase the website's traffic by double.

Bs, Marketing

Study Abroad, Consumer Behavior, Integrated Advertising Communications