• Overseeing marketing department.• Evaluating and developing marketing strategy and marketing plan.• Planning, directing, and coordinating marketing efforts.• Researching demand for our products and services.• Working with clients to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.• Developing promotions with advertising managers.• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.• Developing and managing advertising campaigns.• Supporting sales and lead generation efforts.• Coordinating marketing projects from start to finish.• Organizing Clients conferences, trade shows, and major events.• Overseeing social media marketing strategy and content marketing.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build, & maintain our social media presence.• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies.• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints• Instrument conversion points and optimize user funnels

• Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.• Build, develop, and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics support that support key business decisions.• Oversee the design and delivery of reports and insights that analyze business functions and key operations and performance metrics.• Evaluate internal systems for efficiency, problems, and inaccuracies, developing and maintaining protocols for handling, processing, and cleaning data.• Work directly with clients/management and users to gather requirements, provide status updates, and build relationships.• Manage and optimize processes for data intake, validation, mining, and engineering as well as modeling, visualization, and communication deliverables.• Examine, interpret, and report results of analytical initiatives to stakeholders in leadership, technology, sales, marketing, and product teams.• Oversee the data/report requests process: tracking requests submitted, prioritization, approval, etc.• Recruit, train, develop, and supervise analyst-level employees.• Ensure the accuracy of data and deliverables of reporting employees with comprehensive policies and processes.• Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements.• Anticipate future demands of initiatives related to people, technology, budget, and business within your department and design/implement solutions to meet these needs.• Organize and drive successful completion of data insight initiatives through effective management of analyst and data employees and effective collaboration with stakeholders.• Communicate results and business impacts of insight initiatives to stakeholders within and outside of the company.

• Analyze and report on web traffic, social media platforms, analytics, and engagement.• Develop and implement online marketing policies and projects on the web and social media platforms.• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.• Drive traffic to the client’s websites and social media platforms.• Forecast campaign growth and ROI for the client’s internet presence and customer base.• Use Google Analytics, Google AdWords, Analysis tools, and other relevant sites.• Providing new solutions and tools to help measure performance and deliver future insights regarding the brand presence.

• Handling content publishing times throughout multiple platforms.• Analyzing website & social media platforms traffic and deliver new content ideas and insights.• Research trending topics and events to propose data and conclusions used in infographics and motion graphics.• Managing team duties, responsibilities, and working hours to offer 24/7 news and articles.• Contacting known bloggers and pitching ideas regarding online articles and topics.

• Improving digital operations systems, processes, and policies in support of the organization's mission.• Reports and monitors the team’s performance and efficiency.• Provide all the needed help regarding financing digital campaigns and client’s promotion credit.• Coordinate between internal teams like copywriters, designers, digital marketer and web developers.• Lead communications with media partners, and service providers across multiple offices.• Ensure planning team has followed all planning procedures, and all approvals have been obtained for digital media efforts.• Act as a final resource for all inventory, billing and invoice discrepancies.