Freelance graphic designer with experience in Branding, Publication Design, Creative Direction, and various type of print projects.

• Conceptualize all creative and design work on a corporate and project level and convey the concepts to the Graphic Designer to ensure that the designs are executed accordingly• Provide direction for graphics and layouts for all visual communication material such as branding, advertisements, environmental design, and marketing collaterals while overseeing execution.• Develop marketing strategies for various projects with cross-functional teams, and develop media plans to strategically market projects to different target groups in different countries.• Lead the marketing function and actively participate In cross-functional teams on multiple projects.• Research and Asses advertising opportunities based on corporate and project strategies and makes recommendations for any value-adding opportunities• Coordinate with corporate communications to ensure that the literature on the designs are well written and are in line with the company's communication strategy • Coordinate and follow-up with URC Regional Offices and any external design/branding/advertising agencies to ensure that all design work is up to standards in a timely manner.• Review and approve specifications and materials for all print collaterals including paper selection, color management, binding technique, packaging, and presentation. • Researches and keep abreast the latest designs, market trends, developments in marketing technologies and preferences of the customers• Lead Marketing Team as part of a the Project Development Team from the early stages of the project to ensure that Marketing activities are planned for and executed with every stage of the project life.• Contribute to budget planning as part of the marketing team for the Corporate Marketing budget, as well as budget allocation and spending for individual projects.

- Redesign & update brand identity across the board, for all print material as well as the online identity.- Aiding Creative Director in designing new store identity including the exterior and interior showroom, and delegating all promotional material & signage for new store.- Aiding the Managing partner is all aesthetic decisions, including but not limited to Print Materials, Interior Decoration & Branding of retail locations, and business presence in exhibition halls.- Create and maintain an online presence for the brands through the use of Facebook, Twitter, and Instagram.- Design all promotional material for the brand, including but not limited to look books, gift certificates, advertising, and product packaging.- Create a network of publicity with local and international blogs to publicize the brand’s activities and position in the local market.- Liaison with sales force the maintenance of the brand’s identity and promotional efforts across the store’s offices, showrooms, and exhibition participations.- Develop and update an operational manual for marketing, PR, and advertising for the company to be implemented for the next period.

• Design & maintain all current and upcoming branding for the university including office stationary and business cards for all departments.• Develop & implement concepts for university publications such as admissions brochures and annual university catalog.• Organize timelines and ensure that all projects are on track and are printed on time, and prepare any project for printing ensuring that standards are met and clearly outlined.• Create and maintain a social media presence to communicate to current and prospective members of the AUK community on all news, events and important updates.