As responsible for the creative output at Askemo, my internal responsibilities include creative oversight across multiple departments, creative briefing and scoping, time and allocation management, and career development.Project Achievement 01:• Generated an 82% increase in online sales, resulting in a 75% increase in total company sales, Overhauled company website, resulting in an 11.5% conversion rate in the first six months. Improved customer satisfaction and retention by 30%.• Achieved to shift the customer’s attention from focusing on the main products to the entire range of the company’s products through all marketing channels - online and offline.• Built an exquisite, user-friendly e-commerce website. Moreover, it was also comprehensive. It contained all the information a customer needs about Askemo and its products and increased the company’s online traffic on social media and websites.Project Achievement 02:• Developed new strategies and approaches for the company’s teams, allowing them to do their jobs with the least amount of time.• Built and supervised the brand image to promote the company’s personality by developing brand strategies for Askemo.• Led a team of designers and artists on different projects. Working closely with management to create artistic concepts and achieve sales goals.Project Achievement 03:• I have decorated the company branches to align with the company’s new vision and the logo to deliver positive customer engagement as one language, style, and uniform.

• Created unconventional concepts for activations, installations, creative design ideas, as well as brand identity for events.• Meeting and following up with clients on a strategic level to reach targeted audiences.• Supervise a team of art directors, graphics, and 3D designers to ensure efficient workflow.• Managed multiple projects simultaneously while meeting deadlines and budget constraints.• Develop creative ideas that meet both our client’s objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism• Created and designed visuals across various on and offline channels.

I managed and led client briefs to generate creative concepts, branding, and design solutions with proposals.My work portfolio includes High-end luxury brands such as Chanel, Gucci, Chopard, Vertu, IWC Watches, Ferrari, Lamborghini, Mercedes-Benz, AGMC-BMW, Rolls-Royce, New York University Abu Dhabi, Palazzo Versace Hotel, and many more.

• Achieved my clients and engaged with many brand agencies. such as: “VOID Studioz, Trademark, and 180° degree”.• Provided design services and solutions for key projects and campaigns. Created corporate identity and set up creative departments.My client portfolio includes Gulf Insurance Group, Jordan Commercial Bank, Obeikan Education, Spinneys, and Damamax.

• I developed and executed creative concepts that align with the agency client’s goals and brand identity.• Advised clients on strategies to reach targeted audiences.• Created images that identified a product or conveyed a message.My work includes Orange, Dodge Automobile, and Queen Alia International Airport.

• I worked alongside the creative team and copywriters to have input into the visual and written content of the advertising campaigns.• Worked with clients, briefed and advised them about design style.• Developed concepts, graphics, and layouts for product illustrations.• My work portfolio includes - Emaar, Royal Jordanian, Audi, VW, and Smartbuy.AwardsEmaar Sales Kit 2009• International Arab Award - Jordan, Silver Award.

I worked on various creative campaigns and created designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts.

• I worked on retail brands, mall collaterals, outdoor banners, brochures, leaflets, and logos.My portfolio includes Mecca Mall and Retail Stores.