Abdallah Shehata Email & Phone Number

Toronto, Canada Area

- Lead the technical administration and optimization of the CRM Salesforce platform, ensuring seamless integration and customization to meet organizational needs.- Drive data acquisition strategies for prospecting, employing advanced techniques to procure high-quality and relevant data for targeted marketing campaigns.- Implement and refine marketing automation workflows to streamline processes and maximize efficiency, leveraging cutting-edge AI integration for enhanced campaign performance and customer engagement.- Conduct in-depth data analytics to derive actionable insights, facilitating data-driven decision-making and strategic planning initiatives across departments.- Previously managed and optimized Facebook and Google Ads campaigns, utilizing advanced targeting and optimization techniques to drive conversions and ROI.- Proficiently utilized Google Suite and Adobe Suite tools for comprehensive digital marketing strategies, including content creation, design, and analytics.- Contributed to web design projects, creating visually appealing and user-friendly interfaces to enhance online presence and customer experience.- Implemented SEO strategies to improve website visibility and organic search rankings, driving lead generation and inbound traffic growth.

Toronto, Canada Area

• Kindred kitchens, a vegan club that provides members with health meal plans. My roles were to analysis the current online presence and build the strategy to acquire more members online. • BioData Analytics, they collect and organize biological big data like DNA for scientific research purposes. My role was to build a highly accurate data display dashboard that utilizes Microsoft Excel Marcos to build a dynamic report that can be presented to their clients.• VEC, financial education center that provide courses on investment and personal finance. My role was to optimize their expenses on AdWords while maintaining the same traffic.• Real estate broker, they sell condo units. My role was to increase online generated leads through optimized landing pages.

Egypt

• Guided clients’ mobile & digital marketing operations and development of their strategies through data analysis insights to reach an effective online presence that facilitate the achievement of their goals.• Helped clients to understand their target audience needs and crafted proper communication messages and artwork that successfully engaged their audience• Designed and executed client's campaigns which included selection of keywords, creation of ad content, and managed of those campaigns simultaneously across various channels with their bids and budgets.• Monitored the ongoing campaigns and analyzed each campaign conversion rate against its forecasted goals, then recommended actionable optimization measures that help increase their ROI performance• Created summarized and detailed reports to communicate the campaigns performance to various technical and managerial audiences. For the company details please visit http://inventegypt.com

Egypt

• Organized and digitized learning materials to create online classroom material for Negotiation Skills• Interviewed prominent negotiators to incorporate their experience in the education curriculum• Analyzed interview data for similar actions and developed an outline of thematic behavioral attitudes • Gathered illustrations and animations relevant to the learning materials to complement the class for engaging learning experience• Collaborated with the Multimedia Center to develop videos for selected lectures

Egypt

• Planned and executed all marketing activities of the company• Measured and reported the performance of all clients’ marketing campaigns (ROI and KPIs)• Collaborated with the creative team to create clients campaigns• Represented the company with clients, agencies, suppliers, and other partners• Evaluated emerging technologies, and recommended the adoption of the prospect ones.

Egypt

• Worked closely with the creative team to develop and maintain easy-to-use, clear, concise, comprehensible online presence include websites, social media profiles, blogs, and email newsletters for clients• Optimized websites content for search engines, and enhanced networking for quality links to improve search-engine rankings and drive more traffic to the websites.• Researched, analyzed, and reported traffic of the websites.• Developed and monitored email lists and pay-per-click advertising campaigns using various types of internet ads.• Followed up on customer feedback and optimized campaigns accordingly.

Egypt

• Supervised the online presence of the news paper• Developed users engagement strategies to increase traffic• Attacked advertisers to advertise on our website

Egypt

Marketing

Marketing connection program

Master’S Degree, International/Global Studies, 3.925

2000, Pharmacy