Abdallah Shehata Email & Phone Number

Toronto, Canada Area

- Lead the technical administration and optimization of the CRM Salesforce platform, ensuring seamless integration and customization to meet organizational needs.- Drive data acquisition strategies for prospecting, employing advanced techniques to procure high-quality and relevant data for targeted marketing campaigns.- Implement and refine marketing.

Toronto, Canada Area

• Kindred kitchens, a vegan club that provides members with health meal plans. My roles were to analysis the current online presence and build the strategy to acquire more members online.
• BioData Analytics, they collect and organize biological big data like DNA for scientific research purposes. My role was to build a highly accurate data display dashboard that utilizes Microsoft Excel Marcos to build a.
• VEC, financial education center that provide courses on investment and personal finance. My role was to optimize their expenses on AdWords while maintaining the same traffic.
• Real estate broker, they sell condo units. My role was to increase online generated leads through optimized landing pages.

Egypt

• Guided clients’ mobile & digital marketing operations and development of their strategies through data analysis insights to reach an effective online presence that facilitate the achievement of their goals.
• Helped clients to understand their target audience needs and crafted proper communication messages and artwork that successfully engaged their audience
• Designed and executed client's campaigns which included selection of keywords, creation of ad content, and managed of those campaigns simultaneously across various channels with their bids and budgets.
• Monitored the ongoing campaigns and analyzed each campaign conversion rate against its forecasted goals, then recommended actionable optimization measures that help increase their ROI performance
• Created summarized and detailed reports to communicate the campaigns performance to various technical and managerial audiences. For the company details please visit http://inventegypt.com

Egypt

• Organized and digitized learning materials to create online classroom material for Negotiation Skills
• Interviewed prominent negotiators to incorporate their experience in the education curriculum
• Analyzed interview data for similar actions and developed an outline of thematic behavioral attitudes
• Gathered illustrations and animations relevant to the learning materials to complement the class for engaging learning experience
• Collaborated with the Multimedia Center to develop videos for selected lectures

Egypt

• Planned and executed all marketing activities of the company
• Measured and reported the performance of all clients’ marketing campaigns (ROI and KPIs)
• Collaborated with the creative team to create clients campaigns
• Represented the company with clients, agencies, suppliers, and other partners
• Evaluated emerging technologies, and recommended the adoption of the prospect ones.

Egypt

• Worked closely with the creative team to develop and maintain easy-to-use, clear, concise, comprehensible online presence include websites, social media profiles, blogs, and email newsletters for clients
• Optimized websites content for search engines, and enhanced networking for quality links to improve search-engine rankings and drive more traffic to the websites.
• Researched, analyzed, and reported traffic of the websites.
• Developed and monitored email lists and pay-per-click advertising campaigns using various types of internet ads.
• Followed up on customer feedback and optimized campaigns accordingly.

Egypt

• Supervised the online presence of the news paper
• Developed users engagement strategies to increase traffic
• Attacked advertisers to advertise on our website

Egypt

Marketing

Marketing connection program

Master’S Degree, International/Global Studies, 3.925

2000, Pharmacy