To work on consumer behavior understanding and concept testing for a New Product• Estimated a market potential of INR 6-8 crores for a new product of Heinz; Sketched consumer's purchasing intention, usage pattern and performed probabilistic assessment & price sensitivity analysis • Performed Cluster analysis using SPSS software to identify the target segment for the selected market• Performed deep qualitative analysis & cross tabulation analysis to understand target consumer behavior • Performed need-gap analysis of the target segment• Identified consumer occasion & reason of consumption of the new product as well as competing products• Performed concept testing for likeability, believability, uniqueness, relevance & purchasing intention• Identified various product attributes- flavor, format for maximum sale• Developed perceptual map using factor analysis by SPSS software to identify PoD & consumer perception of competing products in order to formulate the positioning strategy• Identified the values of the target segment by deeply studying their energy clock and everyday life• Identify values that stimulates maximum purchasing intention among the target consumer segment• Performed environmental analysis, competitor analysis and industry analysis for the new product

• Worked as a developer in .Net using C# language • Designed a module related to attrition rate of an organization which was fully tested and currently is in use by the organization