- Provide thoughtful insights to executive management regarding customer trends and campaign performance to create business value.- Assist in developing solutions for unique questions posed by executive management.- Conduct audits of data, trends, and processes related to marketing campaigns and industry news to leverage insights for future campaigns.- Communicate complex topics to executive management in a clear and concise manner, extracting specific points from large datasets.- Improve department reporting procedures and accuracy through automation and query optimization.- Collaborate within and outside the department to meet wide-ranging business data needs.- Support marketing initiative planning and production processes.

• Worked collaboratively with development and product teams to ensure the quality of web-based applications, including client portals and data management systems.• Played a critical role in the quality assurance of a client-facing web application that supported secure data storage and retrieval, contributing to a 99.9% uptime and reducing user-reported issues by 20%.• Utilized Waterfall methodology for planning and executing test cycles, ensuring thorough coverage of all web-based features before deployment.• Coordinated with project management to understand business requirements for a major data migration project, which involved transferring customer data to a new cloud-based system with zero downtime.• Designed test cases for API endpoints used in web applications, validating data exchange between the front-end and back-end systems.• Identified and documented critical defects in web applications, working closely with developers to resolve issues before release, thereby enhancing the overall user experience.

- Execute SEO strategies to enhance online visibility and drive organic traffic. - Conduct keyword research and optimize website content for search engines. - Analyze website performance metrics and provide actionable insights. - Stay current with SEO trends and contribute to continuous improvement. - Collaborate with cross-functional teams to implement effective SEO practices.