Abdeel Rivera Munguía Email & Phone Number

Mexico City, CDMX, MX

Ciudad De México, Ciudad De México, MX

Mexico, Ciudad De México, MX

• To develop and to standardize the commercial system and customer relationship model for middle business banking, risk and product areas for more than 80 employees.
• To develop training models for leadership and development for the 12 offices and regions.
• To stablish the management and monitoring model of business plans and pipelines for more than 1,300 business clients, seeking to increase their linkage with the bank and profitability.
• To develop cross-selling and new customers acquisition strategies, seeking to maintain or improve the market share in Mexico, currently 10th place in the national ranking.
• To coordinate the development of marketing and training campaigns and material for the sales force, offering more than 25 financial solutions to our customers and prospects.
• To develop and to maintain the CRM application for middle business banking.

Mexico, Ciudad De México, MX

• To add deposit products to the bank's commercial offer to the middle and corporate market.
• To develop the unique value proposition of "Cuenta Expansión" including the set of related services in less than 3 months to its commercial launch.
• To lead the launch of new products in collaboration with operation, technology, marketing, testing and commercial areas, with a team of more than 20 people in the product development.
• To create the philosophy and values of the commercial offer for our customers in such a way that they will identify our competitive advantage among the 10 leading banks in the market.
• To train and to develop the account planning of more than 80 bankers to attract deposits.
• To increase the volume of deposits to achieve a Loan to Deposits rate of no more than 150%, so that we have our own resources to give credit to our customers.

Monterrey, N.L, MX

Monterrey, N.L, MX

• To develop the analysis of credit card sales channels optimization (more than 4 sales channels).
• To implement quantitative clusters to increase the products sales, based on indicators and projections models.
• To design the commercial credit card reports and to deliver them to the decision maker Directors.
• To report on a daily basis the sales behaviors at all levels (Channels, regions, branches and executives) to achieve and overpass commercial goals (more than 120%).
• To participate in the direct definition of forecasts and sales projections, which were linked to commercial strategies and projects.

Design Thinking, Empresa, Gestión, Marketing Y Disciplinas Afines

Master Of Business Administration (Mba), Dirección De Empresas

Grado En Ingeniería, Ingeniería Industrial Para La Dirección