• To develop and to standardize the commercial system and customer relationship model for middle business banking, risk and product areas for more than 80 employees.• To develop training models for leadership and development for the 12 offices and regions.• To stablish the management and monitoring model of business plans and pipelines for more than 1,300 business clients, seeking to increase their linkage with the bank and profitability.• To develop cross-selling and new customers acquisition strategies, seeking to maintain or improve the market share in Mexico, currently 10th place in the national ranking.• To coordinate the development of marketing and training campaigns and material for the sales force, offering more than 25 financial solutions to our customers and prospects.• To develop and to maintain the CRM application for middle business banking.

• To add deposit products to the bank's commercial offer to the middle and corporate market.• To develop the unique value proposition of "Cuenta Expansión" including the set of related services in less than 3 months to its commercial launch.• To lead the launch of new products in collaboration with operation, technology, marketing, testing and commercial areas, with a team of more than 20 people in the product development.• To create the philosophy and values of the commercial offer for our customers in such a way that they will identify our competitive advantage among the 10 leading banks in the market.• To train and to develop the account planning of more than 80 bankers to attract deposits.• To increase the volume of deposits to achieve a Loan to Deposits rate of no more than 150%, so that we have our own resources to give credit to our customers.

• To develop the analysis of credit card sales channels optimization (more than 4 sales channels).• To implement quantitative clusters to increase the products sales, based on indicators and projections models.• To design the commercial credit card reports and to deliver them to the decision maker Directors.• To report on a daily basis the sales behaviors at all levels (Channels, regions, branches and executives) to achieve and overpass commercial goals (more than 120%).• To participate in the direct definition of forecasts and sales projections, which were linked to commercial strategies and projects.