1. establish Home care program in Alexandria, Maadi and Jeddah Business units and leads its operation, marketing , sales teams throught the Group.2. Responsible for Ambulance service Management throughout the group and their supportive call center , performance management and medical outcomes. 3. leading the medical tourism business with international partners in Middle East throughout the Group.4. Managing medical conference and workshop by directing AHC , andalusia Heathcare conference in different specialties and medical associations and affiliations.4.Leading international Visiting program in the group 5.responsible for digital marketing management and the strategy setting with performance monitoring , offline material production and online content management for the different teams .6. Online clinics management within the Group.

• Strategically manage the visiting Professor program overall the Hospitals group in Egypt (Cairo and Alexandria) and in Saudi Arabia ( Jeddah) with international professors and Surgeons from Europe, Japan and USA in the different specialties.• Develop Business partnership with international centers and Hospitals.• Leading the Medical tourism team (Sales and Marketing) to attract outbound international patients from Middle East and Africa region.• Leading AHC Team (Andalusia healthcare conference) to organize Healthcare conferences and medical workshops in different specialties. • Manage the online and offline marketing channels activities for brand portfolio representing Andalusia Healthcare and different projects.• Act as the point of contact for Marketing and Communication both internally and externally for the group .• To develop the cash revenue plan for the Hospital facilities through community projects initiative ,loyalty programs , co-branding options with internal and external stakeholders.• Coordinate the events sponsorship with different stakeholders to ensure the positioning of our Branding strategy , review agreements, select and finalize contracts as well as maintain a strategic relationship with existing partners.

• Responsible of setting the strategy of both sales & Marketing activities and Brand development of 7 business units ( 4 hospitals and 3 medical centers) , which had located in Saudi Arabia ( Jeddah) , Egypt (Cairo and Alexandria) through 3 business managers.• Create and build Marketing and communication vision by screening potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments• To develop both long term and short terms strategies based on market research and competitive analysis using different tools.• To develop brand portfolio representing Andalusia Healthcare and establishing key business priorities in close coordination with Internal Stake holders for best business results. • Develop annual marketing strategy, plan, budget and forecast in close coordination with Internal Stakeholder and present to management for endorsement. Set measures and guide & track the implementation along the team activities.• Directs all External communication, such as public and media relations, community relations, physician’s relations and internal communication such as corporate communication, intranet. • Leads the execution of Marketing plan, ensuring marketing, advertising, branding, logo management and creative service design are executed to best deliver Healthcare business objectives. • Develop and leads the digital plan including but not limited to, internet, website, social media platforms and app development.• To increase organizational awareness and potential markets by conducting various market researches, analyze data and estimate demands for services. •To identify and manage various Marketing suppliers, Media Agencies, PR Agencies, utilizing both internal and external resources in a cost effective manner. •Initiate Telemarketing unit with regular tracking of the conversion rate of leads from digital and community events.

• Responsible of monitoring the sales performance and sales team activities of 7 business units ( 4 hospitals and 3 medical centers) , which are located in Saudi Arabia ( Jeddah ) , Egypt (Cairo and Alexandria) through 6 sales managers by conducting Market Management and Sales Analytic.• Building business partnership with major Key corporate accounts and insurance decision makers in Egypt and Saudi Arabia • Revision and enhancement of the hospitals service Price list across the group.• Analysis of key accounts performance , sales teams structure efficiency , scientific education programs with major accounts and universities events.• Create different policies and procedures for controlling the operation discount authorities, accounts management dealing with the group.• Identify target markets in accordance with organizational strategy utilizing familiarity with Healthcare operations and existing reporting, tools and dashboards. •Interpret current physician referral patterns, trends, and financial margins, ensuring that sales resources are optimized. •Develop sales and retention strategies for target markets and facility service lines. Develop goals and timelines for closing new or enhanced physician referrals, goals and timelines for growing referral volumes based on new or established physician and outreach relationships. • Complete face-to-face sales meetings with physicians, schedulers, practice managers, and medical staff from referring hospitals to ensure understanding, as well as to close business, ensuring that obstacles are identified and minimized.•Recommend and Implement new products/services/ protocols, communicate opportunities, market trends, and issues to appropriate management/staff in a timely manner. •Increasing referral percentages/volume and expand services utilized Physician Liaison/ Hospital Communication and develop the needed promotions/offers needed to increase the occupancy rate with high case Mix of Operations.

1- Distributors management to ensure stock , tender, discount ,expiry tracking and execution to secure regular sales in key accounts.2- Driving top lines sales target of 30 million dollar.3- Managing a team of customer associates and customer trade channel representatives with full responsibility on their development carrer progress and end of year appraisal.3- Annual deals planning& tracking with major key accounts as hospitals, chain pharmacy and wholesales.4- Inclusion plan for in-listing new brands in hospitals drug formulary.5- Intelligent information update of key accounts regarding the key account mapping, portfolio stocks monitoring, hospitals committee update.6- Develop the business partnership with different key accounts.

1- Area sales manager , responsible for cardiovascular & Diabetes franchise in Eastern zone, Saudi Arabia for Both private and institution sectors.2- Driving the top line sales target of $ 15 millions.3-responsible of Launch of MSD diabetes franchise( Januvia ) in private & institution accounts.4- Managing a team of 7 sales representative for Both private and institution sectors.5- Responsible for yearly team development and end of year appraisal.6- Timely recruitment ,selection, evaluation and leading of the sales medical representative of my team.7- Development of different key scientific leaders for our brands in my territory.

-Promotion of antibiotics franchise in Alexandria, Egypt.