• Managed to grow Cairo orders by 27% in H1 2022• Grew advertising revenues 1.8x in H1 in Cairo and achieved the highest ever month in June in H12022• Increased affordability by 33% in H1 2022 (new record)• Scaled monthly vendor acquisition by 2x.• Increased overall vendor commission by 1.2% by improving commission compliance by 21%.

• Scaled Talabat’s own delivery business by 3x in the first year while improving delivery time by 7 mins.• Grew the fleet from 4,500 riders to 13,000 riders in 18 months.• Introduced new delivery modes to the fleet to create more employment opportunities and enhance supply: walkers, bicycles, tricycles, and cars.• Optimized cost per order by 13% by introducing cheaper delivery modes (walkers, bicycles) to spend more on bikes to be able to attract riders while maintaining the overall cost per order.• Launched the first rider accident and life insurance deal for riders in Talabat MENA.• Partnered with a fintech company to facilitate micro-lending for riders.• Partnered with one of the leading vehicle providers in Egypt to facilitate the purchase of bikes for riders with zero percent down payment and no collateral.

Co-founded Sports Scene; a sports management events company

• Launched 3-hour delivery in Dubai based on top customer behavior needs• Managed a team of 4 category managers and increased the total product availability rate by 3% from December 2019 to March 2020• Improved working capital by 3% by segmenting products into life cycles (days of inventory) and applying different tactics to fast track the ageing products.

- Developed national strategy for client in tourism industry- Identified potential target segments for short and long terms for client in tourism industry - Redesigned strategy for client in public sector in MENA - Managed team of 2 in developing operating model for client in public sector in MENA- Developed white paper on digital revolution in procurement and its implications on businesses

Transcendium is the leading enabler of corporate transformations in the Middle EastWorked on a freelance 8-week project before heading to INSEAD - Developed a 5-year plan for US$11m private Airport- Developed a DCF (discounted cash flow) financial model for a private Airport- Created an end-to-end forecast model reflecting operational scaling and required CAPEX

- Managed cross functional team of 7 connecting commercial, finance and operations to change the sales model from 78% direct sales to generate revenues of 113% by developing weekly forecast and ensuring on time delivery for 41 distributors- Implemented the weekly forecast for all Distributors based on trends and activities- Led change of distribution to replenishment model based on sellout leading to 8% increase in customer service level- Created minimum-maximum stock model according to Warehouses’ Capacity for network of 3 days of stock resulting in cost saving of US$350k

- Planned and Managed delivery of finished goods to 28 distribution centers across Egypt to support sales force to achieve the annual target of US$200m for snacks business unit- Enhanced truck utilization by 5%, leading to US$500k cost savings by developing tool for warehousing team to obtain real-time loading utilization- Provided customer service to Greater Cairo and Delta Regions accounting for 61% of the business volume

- Won best-in-class performance in MEA region for reducing working capital by 8% for all business units in Egypt - Improved forecast accuracy of 160 products by 10% by analyzing historical sales trends and highlighting market opportunities for each product- Decreased stock cover by 6% in 2012 through better forecast accuracy and a 99% accurate stock build-up plan