With about decade of experience in the healthcare industry, I am a passionate and driven professional who specializes in molecular diagnostics, genomics, and point-of-care testing. My ultimate goal is to enhance patient well-being worldwide through innovative solutions, technologies, and applications.As the technical sales lead for the Middle East and North Africa at Labsystems DX, I oversee the technical sales operations and the expansion of our Newborn Screening business in the region. I work closely with our channel partners and key opinion leaders to establish strong relationships, provide training, and implement effective tactics to streamline the sales cycle. I also collaborate with the technical team to ensure customer satisfaction and address any user-related concerns. I thrive in a multicultural environment and adapt my communication approach to cater to various healthcare professionals and decision-makers.