- Lead product strategy and execution for grocery services across the MENA region, driving user engagement and conversion.- Collaborate with key stakeholders, including leadership, operations, and engineering, to align business goals and product vision.- Spearhead initiatives focused on boosting user trust and satisfaction by improving the overall user experience.- Utilize user data, market research, and competitive analysis to define product priorities and build roadmaps that address key customer pain points.- Manage end-to-end product lifecycle from ideation through to product launch, with a focus on meeting KPIs around user acquisition and retention.

- Developed and executed strategic product initiatives that led to improved customer retention and operational efficiency.- Collaborated closely with business leadership and operations to design scalable solutions for customer acquisition and logistics.- Led cross-functional teams to deliver product improvements and new features in alignment with business objectives.- Implemented a data-driven approach to product development, using analytics to inform decisions and prioritize product backlogs.- Delivered measurable results through the optimization of product performance metrics and enhanced user experience.

- Conducted in-depth market research and competitive analysis to identify new opportunities for product development.- Owned the product vision and roadmap, aligning it with business objectives and market demands.- Defined and tracked key product metrics to gauge feature success and inform iterations.- Led agile teams in delivering high-quality product releases on time and within scope, while maintaining clear communication with stakeholders.

- Drove user growth by optimizing onboarding processes, improving conversion rates, and enhancing customer engagement.- Utilized A/B testing to refine UX, CTAs, and communication strategies, resulting in higher engagement and revenue.- Managed the product backlog for growth-related features, collaborating with engineering and design teams to ensure smooth rollouts.

- Used data analytics to monitor supply metrics and identify areas for operational improvement.- Simulated changes in supply performance to anticipate outcomes and devise effective solutions.- Collaborated with cross-functional teams to improve fleet management and enhance driver engagement.

- Conducted market research and competitive analysis to define product strategy and roadmap.- Led development teams in executing product features from concept through to release.- Managed product backlog, prioritized tasks, and coordinated cross-functional activities to meet deadlines and product goals.

- Presented product value propositions and capabilities to potential clients.- Conducted product demos and user interviews to gather feedback and enhance product features.

Engaged in technical solution design and pre-sales activities, working closely with the sales team to secure client deals.