• Developed and implemented data-driven A/B testing strategies for B2B SaaS and EComm clients to enhance conversions and revenue.• Created a strategic testing roadmap to ensure long-term conversion rate optimization and testing success with minimal downtime.• Generated A/B testing ideas based on data provided by clients, competition, Google Analytics, and market research.• Wireframed A/B test ideas using Figma to produce high-quality winning web designs for clients.• Managed full teams of web designers, web developers, and quality assurance engineers in a fast-paced, weekly sprint-type environment.• Communicated with clients on a day-to-day basis to ensure proper next steps were followed and to achieve long-term A/B testing strategy success.• Conducted data analysis of A/B test results via Google Analytics, Amplitude, and Tableau , which was presented to client teams on a weekly basis.• Oversaw the implementation of A/B tests via various test tools, including Mutiny, Optimizely, and VWO.

• Engaged in dynamic collaboration with a multitude of cross-functional teams throughout the entire product development spectrum, actively contributing to planning, requirements gathering, development, testing, deployment, and performance measurement processes.• Delivered high-impact features and functionality that maximize customer engagement, conversion, and retention.• Led the end-to-end development of a highly customized white-labeled app, collaborating with brand representatives to meet visual and functional needs. This involved creating a flexible app template, implementing a modular architecture for easy integration of brand-specific features, and ensuring a robust, scalable framework.• Led the initiative to design and implement a specialized internal tool catering to the unique requirements of Account Managers, optimizing their workflow and significantly diminishing manual workload. Notably, the Account Manager automation tool resulted in a 50% time-saving for tasks related to Merchant Communications. • Conducted comprehensive data gathering for product analysis, employing a multi-faceted approach that included app analytics, statistical analysis, primary research, and observation of consumer trends. Coordinating findings with the product team and aligning them with business goals.• Led experimentation initiatives to validate new features, utilizing highly scalable and reliable methodologies to optimize product features and user experiences.• Successfully integrated third-party applications, such as Adjust, Barq, Tookan, and Revel, to broaden the functionalities of Koinz. This demonstrated seamless collaboration with external platforms, showcasing adaptability, and technical expertise ultimately contributing to an improved overall user experience and effective monitoring capabilities by Koinz.

• Conducted market research and analysis for the launch of a new product line • Engaged in data collection from customers, vendors, and competitors with analysis to aid in achieving organizational goals • Supported marketing team in marketing related activities• Identified the ecosystem of partners and scheduled presentations about business development and opportunities