In this role I was responsible for a range of tasks that collectively aim to enhance the online shopping experience for customers, drive web traffic and increase online sales.As a Performance Marketing Manager, I was responsible for creating and overseeing acquisition campaigns across Cuir Dimitri’s digital channels. These campaigns were meticulously crafted with the dual purpose of driving revenue and maximizing return on investment (ROI) through various platforms, including social media (Facebook/Instagram), search engine marketing (SEM), and display advertising.A significant part of my role involved the continuous analysis and optimization of campaigns performance, utilizing data insights to optimize strategies and achieve superior outcomes.Employing quantitative analysis, I ensured that each campaign I launched was highly effective, with a focus on maximizing return on investment (ROI) for online sales during the season. Identifying and resolving marketing performance issues is another crucial aspect of my role. With the aid of analytical tools such as Google Analytics, my main role as a performance marketing manager was to dig deep into data to unearth any problems and perform root cause analysis. This ensures that campaigns operate smoothly and efficiently.In the fast-paced digital marketing landscape, staying current with the latest and most relevant Key Performance Indicators (KPIs) is crucial. I always keep a keen eye on emerging metrics that are important for performance management and optimization. They harness these insights to fine-tune their strategies and campaigns.The core objective ultimately revolves around delivering measurable improvements in ROI and reducing the cost per conversion (CPA) across all marketing channels. In my position, I was in charge consistently to refine Cuir Dimitri’s strategies to ensure optimal results, extracting maximum value from the marketing investments.