With over 25 years of experience in the industry, we are a trusted and professionally managed company specializing in narrow-woven fabrics. Our product line includes shoelaces, drawcords, leather laces, webbings, elastics, braided belts, pet straps/collars, pet toys, and bracelets made from a variety of materials including cotton, polyester, nylon, polypropylene, and 100% recycled polyester. Additionally, we offer reflective and elastic options for certain products. All of our products are free from prohibited chemicals and meet the highest standards for color fastness and anti-fungal treatment. We are committed to producing safe and high-quality products that meet the German Banned List, European REACH standards, and GOTS regulations.

- Coming from a design background, I have worked on revamping the brand image and product line of the company. - Developed a marketing strategy. - New product development. - Managing the design department innovating and applying necessary changes to the product to cope with market requirements. - Redesigning the company logo, website, letterhead, cards, brochure, and packaging. - Market research to find potential customer leads. - Social media marketing along with email campaigns. - Arranging meetings with potential and existing customers. - Product line process control in the manufacturing department to fulfill orders on time. - Gained knowledge about raw materials, finished goods, packaging, labor division, and price quotations. - Developed my interpersonal and managerial skills.

During my time in Sofab, I worked as a Furniture Designer. I participated in designing furniture for their new store in Lucknow, India. Helped solve design issues regarding spatial design in cognizance of the customer needs and researching the market. Designed furniture from idea generation to the final product.

During my time in the restaurant, I learned a great deal of teamwork. I learned to be easily adaptable to new environments as there was a frequent change in job roles. I learned to work under pressure in a fast pace environment within a given time frame, assuring the best quality services.