-> Responsible for managing and executing digital advertising accounts with a monthly budget totaling approximately £260,000, primarily on Google and Bing platforms, with a key emphasis on targeting the United Kingdom market.-> Taking complete ownership for a portfolio of accounts and diligently monitoring daily budget pacing and monthly budget plans to maximize results within the targeted budget.-> Optimize campaigns regularly by adding negative search terms, evaluating… Show more -> Responsible for managing and executing digital advertising accounts with a monthly budget totaling approximately £260,000, primarily on Google and Bing platforms, with a key emphasis on targeting the United Kingdom market.-> Taking complete ownership for a portfolio of accounts and diligently monitoring daily budget pacing and monthly budget plans to maximize results within the targeted budget.-> Optimize campaigns regularly by adding negative search terms, evaluating targeting and competition, and optimizing bids to achieve maximum results.-> Creating daily/weekly/monthly reports on the marketing campaign’s performance to develop, evaluate and oversee the overall campaign performance.-> Responsible for updating promotional ad copies and adjusting special offers based on seasonal changes, ensuring their timely activation and deactivation as per schedule.-> Collaborate regularly with the offshore team to gather client updates, inform them about daily account performance status, and promptly implement any necessary updates or urgent task requests from them to the account. Show less

-> Responsible for managing and executing diverse digital advertising campaigns across multiple platforms targeting various industries in the US and Canadian markets.-> Leading & Managing a team of close to 8 people and assigning the daily tasks with the target deadline.-> Implemented daily standup calls & weekly team meetings to align on priorities, share updates, and address any challenges or concerns proactively.-> Implementing conversion tracking using tag manager… Show more -> Responsible for managing and executing diverse digital advertising campaigns across multiple platforms targeting various industries in the US and Canadian markets.-> Leading & Managing a team of close to 8 people and assigning the daily tasks with the target deadline.-> Implemented daily standup calls & weekly team meetings to align on priorities, share updates, and address any challenges or concerns proactively.-> Implementing conversion tracking using tag manager and analytics to measure and analyze campaign conversions accurately.-> Quality check for daily tasks done by the team. Also, manage and track the ROI of the business while working towards achieving KPIs.-> Collaborate with clients to understand their goals and objectives, translating them into effective advertising strategies. -> Evaluating the success of the campaigns through key marketing metrics and identifying the insights to betterment of campaign performance. Show less

Campaign Creation & Management:- Develop and execute comprehensive digital advertising strategies.- Utilize Google Ads and Meta platforms for setting up, monitoring, and optimizing campaigns.- Responsible for managing approximately 50 international accounts, with a combined monthly budget exceeding $160,000.Performance Optimization:- Monitoring campaign performance metrics, such as CTR, conversion rates, and ROAS.- Employ data-driven insights to optimize campaigns… Show more Campaign Creation & Management:- Develop and execute comprehensive digital advertising strategies.- Utilize Google Ads and Meta platforms for setting up, monitoring, and optimizing campaigns.- Responsible for managing approximately 50 international accounts, with a combined monthly budget exceeding $160,000.Performance Optimization:- Monitoring campaign performance metrics, such as CTR, conversion rates, and ROAS.- Employ data-driven insights to optimize campaigns, enhance KPIs, and achieve superior results.- Implement conversion tracking using tag manager and analytics to measure and analyze campaign conversions accurately.Strategy Development & Reporting:- Work closely with clients to comprehend their business goals and objectives, translating them into effective advertising strategies.- Develop strategy decks and reports to present campaign performance, insights, and future recommendations to clients.Client Support & Communication:- Address client queries and tickets promptly ensuring timely resolution.- Coordinate with clients to collect ad copy, keywords, and creative assets, integrating them into campaigns as required. Show less

-> Managed and executed digital advertising campaigns on Google and Bing platforms, with a focus on the United Kingdom market.-> Generate daily/weekly/monthly reports on the marketing campaign’s performance to develop, evaluate and oversee the overall campaign performance.-> Evaluating the success of the campaigns through key marketing metrics and identifying the insights to betterment of campaign performance.-> Developed campaigns, structured ad groups, conducted… Show more -> Managed and executed digital advertising campaigns on Google and Bing platforms, with a focus on the United Kingdom market.-> Generate daily/weekly/monthly reports on the marketing campaign’s performance to develop, evaluate and oversee the overall campaign performance.-> Evaluating the success of the campaigns through key marketing metrics and identifying the insights to betterment of campaign performance.-> Developed campaigns, structured ad groups, conducted keyword research, and crafted ad copy to effectively target the intended audience according to campaign objectives.-> Proficient in utilizing third-party data tracking tools such as Kenshoo, Appsflyer, Apple, Criteo, Pinterest, ShareAsale, and Pepperjam for generating weekly and monthly reports.-> Contributed to successful case studies featuring projects with notable clients such as Shutterfly, Intent, and iProspect. Show less