Fully accountable for all aspects of the company’s sales and distribution business, to drive profitability and strategic growth within Papua New Guinea (PNG). Responsible for managing the entire operations and developing its strategies. Ensure that customers/partners’ needs are appropriately considered when making critical business decisions.

- Marketing, Sales, Distributions, Promotions, Product Development- Business Development - Recommending Plans & Advice to companies for involvement in markets across the region.- Regional Contacts - Secured Distributors and Agencies contacts across the region, enhancing the ability for brands penetration

- Department Manpower : 80 staffs which include Department Managers, Sales, Logistics and Admin Staffs- Responsible for driving the marketing, sales, distribution and supply chain activities for the Singapore market in accordance with the company’s strategy.- Meet the company’s KPI of achieving sales volume, distribution, supply chain, profit and market share objectives within the planned period. - Plan, manage and implement all of the above initiatives.Key Achievements- Gross Turn-Over - S$221 million - Underlying Operation Profit - S$22 million - Brand Marketing Expenditure - budget S$2.0 million - Non Brand Expenditure - budget S$6.0 million - Successfully launched Viceroy in 2004 attained best-selling brand for BAT Singapore, number 2 brand position in the market with a market share of 12%.

Fully in-charge of strategizing the company’s long term development goals and trading activities in Thailand as part of the company’s Asia and Group developmental initiative.Key Achievements:- Successfully launched the “Value for Money” brand which subsequently achieved incremental sales by 10-fold, from 2 million to 20 million sticks within 1 year.- Effectively managed internal and external key stakeholders. Clients include head of departments within the organization as well as importers and distributors from various companies.- Developed performance evaluation matrix to monitor and evaluate distributors’ performance.- Established strong relationships with the local Statutory Boards (Ministry of Health, Ministry of Finance, Ministry of Trade).

- Member of Executive Management Team, Singapore - Direct reports: 3 Managers and 40 Sales Executives & Representatives- Managed Strategic & Key areas, Channel Management and Promotional Activities- Ensure that objectives for Marketing, Sales, Distribution and Trade Marketing are executed in accordance with the company’s strategy. Key Achievements- Pioneered the Off-Shore and Cruise Ship promotion and advertising activities which resulted in significant brand exposure and awareness.- Appointed as a pivotal leader in the formation of Sales Express Company (A Division of Rothmans Industry), a task force with a mission to establish a robust system to ensure the full set-up of Direct Operation cum Marketing & Operation functions which in turn supports the business growth.