• Managing 6 Territory managers & 8 distributors to execute multi-category cycle plans• Led Sahiwal area to 2nd position nationally for New Categories in 2023• Highest volume recovery in combustible category in Southern Punjab region (SPR) after price increase• Developed & proposed 2024 business plans for sustainable distribution structure in SPR• People & culture workstream lead for SPR & marketing function• Regional lead for H1 sales planning & national retail census projects• Winner of regional best area award for Mar 2024

• Launched vaping brand - VUSE after scooping & onboarding potential retailers in Faisalabad• Led distribution expansion of Velo with +107% volume growth during Q3-23 Vs Q4-22 in Faisalabad• Expanded retail universe of Velo by 57% and regular buyers (retailers) by 79% in Q3-2023 vs Q4-2022• Engaged with key retail outlets of high footfall clusters to enhance visibility & awareness of Velo & VUSE by effective utilization of merchandizing materials & brand ambassadors • Devised national wholesale & field force incentive plans to curtail volume decline after price increase by coordinating with business development, planning & trade teams• Successfully led Lahore area in H2-2022 to win national Velo competition

• Developed & executed three campaigns to meet brand objectives and customer requirements• Coordinated with other functions & third-party agencies in planning processes • Proposed goals and KPIs for brand programs and tracked ongoing results• Managed campaign budgets and developed sales forecasts based on equity drives

• Developed and implemented trade coverage & operational plan for Jhelum, 6th largest area of PTC• Coordinated implementation of brand and trade programs along with demand planning• Managed, trained and motivated Territory Executives and Distribution Representatives• Second-best area in national Dunhill migration competition• New category product successfully launched in three territories

• Effectively managed implementation of marketing and promotional programs, distribution plans, field force development, consumer engagement and merchandising activities• Planned & executed distribution consolidation drive in Faisalabad & Jhang area that includes new distributor onboarding, mergers & acquisition of distribution setups• Worked with area manager for sales planning and forecasting along with other adhoc analysis • Area lead of “Gender diversity & inclusivity agenda” and cascaded it to PTC employees in Faisalabad• Coordinated with vendor and sales promoters of all markets of Faisalabad area to successfully implement automation app that helped them to start paperless working• Developed a dashboard that helps area manger to gauge daily sales performance of entire area• Led and part of multiple area, regional and national level projects

• Managed California (CA) based clients of $23 million with an annual revenue of $1.43m • Led multi-cultural team of 43 individuals in Pakistan and 5 CA based on-shore representatives• Developed a Performance KPI dashboard to monitor the performance of teams on a daily basis• Restructured teams by relocating and reducing Pakistani team from 57 to 43 and CA team to 5

• Ensured maximum uptake of newly developed web based EMR by upselling to existing & new clients • Identified and analyzed business processes to improve EMR operational efficiency • Redesigned the communication and follow-up plan with clients for Meaningful Use (MU) of EMR to maximize their bounces and minimize their penalties in OBAMACARE health policy. • Developed dashboards to gauge the performance of six acquired firms after MTBC listed on NASDAQ • Led and oversee the data migration process of acquired firms and suggested procedural and systematic improvements to ensure that the associated deadlines are met by the departments

• Coordinated with various stakeholders to streamline operational processes related to Day Care services in order to improve the service quality for the users• Conducted and analysed surveys with service users and their caretakers to improve the service quality

• Managed the process of identifying and analysing various business processes to improve server based EMR efficiency and deployment• Coordinate with different functions in the process of implementation of the suggested procedural and systematic improvements ensuring timely delivery by all responsible stakeholders

Worked in the Marketing – Operations department and was allocated the task of promoting and managing events promoted by Warid Telecom. Was given the responsibility of organizing events such as the Warid Pakistan-India Kabaddi Series and the 2nd Warid Tape ball Cricket Tournament.

Overlooked Operations and was thoroughly involved in long term strategic decision making. Managed end-to-end operations of the weaving factory including Raw Materials Procurement, Effective Process Engineering, Client Management, Sales and Marketing