Passionate marketing professional with a blend of academic and professional experience in brand management. My journey in marketing began during my bachelor's when I discovered my passion for understanding consumer behavior and market dynamics. Fueling this passion, I pursued an MBA with a specialization in marketing, delving into analytics, media planning, market research, and brand management. I am proud to have been listed on the Chancellor's Honor Roll for my outstanding academic achievements during my MBA studies.With a keen eye for detail and a strategic mindset, I excel in identifying market trends, analyzing consumer behavior, and optimizing marketing efforts. I have refined my expertise as a Brand Executive by specializing in the creation of brand stories and formulating strategic initiatives to make brands successful.I am eager to collaborate with like-minded professionals and contribute my expertise to projects that drive impactful results. Let's connect and explore how we can create exceptional marketing experiences together.
Paris Republica Llc
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Marketing ExecutiveParis Republica Llc Feb 2024 - Present- Increased website traffic by 32% within the first two months by strategically implementing SEO techniques, such as optimizing keywords, titles, and images.- Gathered customer feedback and successfully applied the insights to improve website user experience and streamline the customer journey, leading to a 9% decrease in bounce rate.- Performed comprehensive market analysis and competitor research, facilitating the successful launch of new products.- Led a team of interns in rebranding efforts, resulting in a refreshed brand identity that strengthened market positioning and increased brand recognition.- Played a key role in building a digital storefront on Shopify by efficiently managing the listing and presentation of over 700 products.
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Brand ExecutiveHamdard Pakistan Sep 2023 - Jan 2024Karachi Division, Sindh, Pakistan-Developed and executed strategic plans to promote the company's product range while ensuring that it is aligned with the organization's objectives and market trends.-Directed the cross-functional teams to implement campaigns on Digital, Print, ATL, and BTL media, resulting in increased brand exposure and sales growth.-Conducted extensive market research to understand consumer perceptions and preferences which helped understand the emerging trends in the market.-Developed and maintained a healthy relationship with key stakeholders, including vendors, distributors, and media agencies to support brand objectives.-Worked closely with the sales team to implement effective promotional strategies which resulted in an increased demand for our brands. -
Marketing InternGeofman Pharmaceuticals Jun 2021 - Jul 2021Karāchi, Sindh, Pakistan-Assisted in developing strategies through primary and secondary research to promote sales and marketing goals.-Conducted extensive research and evaluated potential new markets for the organization's product range.-Researched competitor trends and identified their position in the market.
Abdul Basit Rasheed Education Details
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3.65 - Chancellor'S Honor Roll -
Business Administration And Management, General
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Cambridge International Examinations (British Council Pakistan)Business Studies, Economics And Urdu
Frequently Asked Questions about Abdul Basit Rasheed
What company does Abdul Basit Rasheed work for?
Abdul Basit Rasheed works for Paris Republica Llc
What is Abdul Basit Rasheed's role at the current company?
Abdul Basit Rasheed's current role is Former Brand Executive at Hamdard Pakistan | Brand Management | MBA Marketing.
What schools did Abdul Basit Rasheed attend?
Abdul Basit Rasheed attended Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology, Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology, Cambridge International Examinations (British Council Pakistan).
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Abdul Basit Rasheed
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