Abdul Basit Rasheed Email & Phone Number

- Increased website traffic by 32% within the first two months by strategically implementing SEO techniques, such as optimizing keywords, titles, and images.- Gathered customer feedback and successfully applied the insights to improve website user experience and streamline the customer journey, leading to a 9% decrease in bounce rate.- Performed comprehensive market analysis and competitor research, facilitating the successful launch of new products.- Led a team of interns in rebranding efforts, resulting in a refreshed brand identity that strengthened market positioning and increased brand recognition.- Played a key role in building a digital storefront on Shopify by efficiently managing the listing and presentation of over 700 products.

Karachi Division, Sindh, Pakistan

-Developed and executed strategic plans to promote the company's product range while ensuring that it is aligned with the organization's objectives and market trends.-Directed the cross-functional teams to implement campaigns on Digital, Print, ATL, and BTL media, resulting in increased brand exposure and sales growth.-Conducted extensive market research to understand consumer perceptions and preferences which helped understand the emerging trends in the market.-Developed and maintained a healthy relationship with key stakeholders, including vendors, distributors, and media agencies to support brand objectives.-Worked closely with the sales team to implement effective promotional strategies which resulted in an increased demand for our brands.

Karāchi, Sindh, Pakistan

-Assisted in developing strategies through primary and secondary research to promote sales and marketing goals.-Conducted extensive research and evaluated potential new markets for the organization's product range.-Researched competitor trends and identified their position in the market.

Master Of Business Administration - Mba, Marketing/Marketing Management, General, 3.65 - Chancellor'S Honor Roll

Ba (Hons) Business Studies (Babs), Business Administration And Management, General

A comprehensive 4-year, Undergraduate Degree in Business Studies, covering all business areas, including Marketing, Human Resource.

Advanced Level (A-Level), Business Studies, Economics And Urdu

-Comprehensive understanding of Business Studies, encompassing key areas such as Marketing, Finance, Human Resources, and overall business.