• Handling Trade Marketing and Customer Marketing assignments for the entire product portfolio of Ferrero (Nutella, Ferrero Rocher, Kinder, and Tic Tac)• Previously conducted analysis of major partners, Diamond Foil and Ceres Juices• Responsible for supporting business growth through data analysis of in-market sales (IMS), sell-out (scanned data) and AC Nielsen data, recommending actions to meet the Point-of-Purchase (POP) Objectives, and ensuring timely and effective communication with stakeholders• Tracking and monitoring trade spends to maintain a profitable ROI• Preparing and actively participating in partner and customer business reviews, and product forecast reviews• Setting monthly and yearly targets to ensure business growth and support sales initiatives• Supporting new business development through market, price, and competition surveys, and volume estimates • Conducting POP visits to maintain client relationships and ensure proper evaluation and analysis of sales and trade (quantitative and qualitative)• Planning, communicating, and evaluating in-market activities, market trends, pricing, promotion, and opportunities in coordination with internal and external stakeholders• Analyzing and providing recommendation and sales plans based on retail audit reports • Developing and maintaining core distribution and merchandising guidelines

Assisted Dr. Jeffrey Michael Baker, Assistant Professor of Management Information Systems, in Quantitative Business Analysis course and all its relevant coursework. The key tasks were:-• Evaluated assessments based on expertise in Quantitative Business Analysis• Assisted in developing and improving the course structure and content • Effectively worked with course management software, Blackboard

Worked as a PR Executive at the Marketing Club at the American University of Sharjah, where I performed tasks including:• Organizing events and meetings• Creating and publishing press releases• Facilitating interaction with organizations

• Created trade channel profitability analysis for Venus and Olay, for the fiscal year 2010 - 2011• Created integrated shelf pricing strategies for the entire Gillette product portfolio• Effectively trained and worked with SourceOne and ForecastOne (ERP software)• Corresponded with various functional departments for each brand for creating and presenting reports • Participated in finance and operations management meetings conducted by Proctor and Gamble