Project(s):✔ Ramadan Festive Season Lighting - Dubai Sports Council✔ Global Village - Dubai Shopping Festival Lighting✔ Sharjah Expo Centre Ramadan Festival✔ Dubai Sports Council - NAS Sports Tournament Street Light Decoration at Nad Al Sheba✔ Fujairah Municipality, Ramadan and National Day Light Decoration✔ Kalba Municipality, RamadanKey Result Areas:► Steered entire array of business encompassing Sales and Marketing, Strategy Planning, Target Setting… Show more Project(s):✔ Ramadan Festive Season Lighting - Dubai Sports Council✔ Global Village - Dubai Shopping Festival Lighting✔ Sharjah Expo Centre Ramadan Festival✔ Dubai Sports Council - NAS Sports Tournament Street Light Decoration at Nad Al Sheba✔ Fujairah Municipality, Ramadan and National Day Light Decoration✔ Kalba Municipality, RamadanKey Result Areas:► Steered entire array of business encompassing Sales and Marketing, Strategy Planning, Target Setting, responsible for achieving P&L ►Implementing strategic plans to increase efficiency and effectiveness within an organization, managing staff, reviewing expenses, cutting costs, and looking for new ways to increase profitability►Expand customer base by providing excellent customer service, locating and developing profitable niche markets, finding the most suitable products for those markets, and developing and executing plans that resulted in lead generation, strong customer relationships, and profitable sales►Leadership and direction by ensuring appropriate structures, systems, competencies and values are developed in order to meet and exceed the sales, marketing, operational and financial goals►Strategic partnerships and alliances, driving market positioning/brand awareness, creating sales/communication strategies and overseeing business negotiations►Envisage to create robust network, ensuring maximum brand penetration and product mix availability. Conducted regular market visits to check coverage, competitor activity and continuously search for new opportunities for increased sales►Locating and proposing potential business deals through prospecting, discovering and exploring opportunities, developing and negotiating contracts in addition to integrating contract requirements with business operations.►Monitored and controlled sales distribution plan via network expansion and effective channel management strategies. Tracking sales & inputs to concerned teams on network expansion/correction Show less