The human brain is a crazy place, and there are two things that fascinate me most about product and growth marketing.First: the concept of consumer logic and how rational yet irrational it can be. And second: the challenge of communicating in a way that persuades and convinces consumers always requires optimization-So you're optimizing for something that is both rational and irrational.I apply the same thinking in product marketing that I also apply in leadership, because whether you're connecting with consumers or with your team, you're connecting with the fun irrationality of their logic-in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.Previously, I built and led the Brillianz Education marketing team, bringing new products to market, and prior to joining United Group of Initiatives, I worked in B2B & B2C marketing across the Education and Technology services industries helping companies generate revenue.Outside of work, I am passionate about making life better and have initiated many of the activities for the upcoming and welfare of youth and children. My job at The UGI allows me to do a variety of things. I focus mainly on coaching my sales team, but I also have the opportunity to improve internal processes, create sales enablement tools, and build an empire from the ground up. I believe work ethic is a talent and I believe there is a smart way to work hard that is far more important than the amount of hours you are in the office a day. Passion, focus, intensity, steadfastness, curiosity, impatience (when necessary) and being fiercely loyal are all characteristics that have enabled me to achieve success inside and outside of the office.Reach me at - 00971 508145901 ( UAE ) / 0091 8086029555 ( IND )