Due to the Covid 19 pandemic and its rapid changes in many business sectors around the world including Myanmar, the top management give me a new challenge to handle the more prospective business : online shopping platform. Beeshop is a hybrid of e-commerce and retail marketplace, based in Myanmar. This is a startup business under Idealab. We merge some existing platform named Enfanto (Mom and Baby marketplace) and Hladal (beauty and personal care marketplace) become Beeshop. The positioning is to become one stop online shopping for family needs.My responsibility in Beeshop in to integrate the website (Enfanto and Beeshop) and the Facebook page (Enfanto, Hladal and Beeshop), redefine the business model, restructure the organization with new goals, budget and strategy map. We aim to increase the brand awareness, significant number of merchant acquisitions and improved the service level of operation and sales.

I have the assignment as General Manager for Agriculture Technology Myanmar since March 2019 until April 2020. While I still in charge as General Manager for Corporate Marketing Division.Agriculture Technology Myanmar is an integrated Agriculture Business Company. They have 2 major business: RiTx and Gromaxx. RiTx is a smart farming company based on IoT technology. RiTx brings latest technology in agriculture in Myanmar, such as weather sensors, water sensors, drones and mobile applications. Gromaxx is a company that integrates biotechnology into agricultural systems with many types of products such as bio fertilizers, bio pesticides, bio fungicides and agro gypsum.My responsibility as General Manager for Agriculture Technology Myanmar is to develop and to manage key strategy, business plans and comprehensive programs through 4 Departments: Marketing Department, Sales Department, RiTx Department and Logistic and Finance Department. I have established many collaboration and partnership with UMFCCI, Myanmar Agriculture Network, GIZ (Germany), AgriProFocus (Nederland), Yezin Agriculture University (Myanmar), MSMB (Indonesia), La Liga Soccer League (Spain) and Shwe In Thu (Myanmar).My responsibility as General Manager for the Corporate Marketing Division is managing all corporate marketing programs for all Divisions and Business Units through 3 Departments: Marketing Communication Department, Public Relations & Media Department and Strategic Marketing Department.

UMG is an immerse group of companies which was firstly founded in 1998 in Myanmar. Initially, UMG penetrated the local market in 1998 by trading generators and spare parts of heavy equipment. UMG gained trust of customers and 50% market share of the whole country within a few years and expand into 9 business sectors and over 40 subsidiaries. UMG is majorly recognized as the largest distributor of Agricultural Tractors & Trucks, Power Generators & Industrial System, Logistics, Motorcycles, Trucks and Buses, Remanufacturing, Construction, Concrete Equipment and Consumers Goods. With over 53 branches throughout Myanmar and 8 offices in seven South East Asian countries, UMG continuously grows into one of the leading business in Myanmar with over 3000 supportive employees. My responsibility as Head of the Corporate Marketing Division is managing all corporate marketing programs for all Business Units through 2 Departments: Marketing Communication Department (Public Relations, Media Relations, Events, and Digital Marketing) and Strategic Marketing Department. Win Food Co. Ltd. is part of the UMG Group and was introduced to the public in 2013 and began producing delicious and healthy snacks in its founding years. At present, Win Food has 5 Core Brands, namely Wasuka, Keenji, WinMilk, Bon Ami and Mokkie. My responsibility as Win Food Marketing Division Head is managing all strategies, plans, and marketing programs through 5 Departments: Wasuka Brand Management, Keenji Brand Management, New Product Development, Research & Development, and Export Department.

Jay Gee Group is a holding company consisting of Retail Clothing (Levi's), Chain Restaurant (Nahm Thai Suki & BBQ), and Property Management. As Chief Marketing Officer, my responsibilities are to develop a Strategic Marketing Plan, including but not limited to Brand Equity development, Brand Management, Thematic and Tactical Marketing Campaigns, Strategic Partnerships with Third Parties, and Development of New Business Portfolios.

PT Champ Resto Indonesia is a chain restaurant company that has famous brands, such as GOKANA Teppan Ramen, PLATINUM Resto, BMK Malang Karapitan Meatballs, RAA CHA Thai Suki and BBQ, KOPILATINUM Cafe and Resto, and CHOPSTIX Chinese Restaurant.Head Office in Jakarta and Production Center in Bandung. When I left the company, they had 148 outlets in Jakarta and greater area (Bogor, Tangerang, Bekasi, Depok), West Java (Cikarang, Karawang, Bandung, Cirebon), Central Java (Tegal) and East Java (Surabaya). Most outlets are located in Malls and Shopping Centers. This is a significant growth (82%) in the number of outlets during the 3 years I worked there (81 to 148) and still growing.The task of General Manager Marketing is to strengthen and enhance brand equity, to create brand expansion and meet potential markets, to develop mutually beneficial partnerships with strategic partners, to develop exceptional marketing programs, to develop offline activation programs and online engagement programs, to create creative marketing tools for all outlets, and to maintain relationships and be well connected with shareholders and consumers through research and surveys.

PT Duta Serpack Inti is part of 2Tang Group, a company which focused on beverage products. Main products are tea leave and tea bag with various well known brands, e.g. 2Tang, Tjatoet and Djumput. The company also produce 2Tang mineral water, FRUTANG fruit based RTD and ZESTEA tea based RTD.The Company head office located in Jakarta, and the factory and tea plantation spread in Tegal, Tangerang and Sukabumi.ACHIEVEMENTS :• Succeed to bring 2Tang Tea as official tea for Presidential Palace events and APEC Summit in Bali 2013.• Succeed to gain the highest record for sales volume, sales growth and sales value for 2Tang tea during its 70 years of business 2011 – 2012 and maintain the growth until 2014• Succeed to achieve SUPERBRANDS for 2Tang tea 2012.• Succeed to established 2Tang tea from production driven company to become marketing driven company.