• Achieved the milestone of 1 Billion as the leading role in Marketing department by rolling out some innovative campaigns in trade and consumer segments.• Organizational transformation initiated by transiting the business model from PUSH to PULL model using revolutionary strategies.

• Responsible for ESSO-20, secured 2nd position in the Esomeprazole 20mg market as per MAT-12-2022 (IQVIA) by using out of the box campaigns, strategies and tactics for emotional customer engagement through experiential marketing and re product positioning.• Counter the negative market growth of brand, prevailing from last 2 years, while esomeprazole 20mg market is shrinking and 1st brand is also showing negative growth.

• Responsible for VMS portfolio, including ONCE A DAY Men, Women, X-men, Kidzvits and Dextron-D.• Initiate Digital Media Marketing and start selling online via Cozmetica, in-house E-commerce store.• Done all preparations to Launch consumer based NPLs and make P&L feasibility to have some FMCG products.

• Joined in Nutraceutical Division responsible for Dr. Koff and Dr. Flu, after 2 months transferred to a new product division of topical range.• Started from scratch, like product selection, research and development to finally finished form goods.• Successfully launched this new Skin Care Division with 9 products in traditional and digital market both.• Responsible for in-house graphics & designing team along with Digital Marketing as Creative Head.

• Transform the marketing activities from traditional pharmaceutical pattern to innovative digital and trade marketing by realizing the real/actual potential.• Lead the Marketing Team, responsible for consumer marketing, retail and online selling along with the product planning, launch and strategic execution.• Provide the necessary technical expertise to sales team for enabling them to sell the products by understanding the market trends and requirements.• Got 2 promotions from Product Manager to Senior Product Manager and than Group Product Manager

• Joined as ASM and got promotion by remarkable achievement of Qualitative & Quantitative both self-arranged goals and company set targets.

• Get a step ahead, responsible for Okara & Sahiwal to retain the corporate relation with the customers, Dealing with Brands: Buscopan | Neuromet | Pcam

• Proven track record of cultivating and growing an enterprise sales territory of Okara, Dealing with Brands: Zopent | Artem | Unix