Amazon Advertising Specialist
• Saved 25% on wasted ad spend annually, resulting in an average of $10K savings per product line by creating highly segmented campaigns, optimizing based on Amazon sponsored reports, AMS hourly data, and regular tracking of ad placements.• Worked with Amazon account design and internal/external creative teams to implement cutting-edge media asset practices, boosting brand awareness and dominating niche Amazon SERP headline aisles through A/B testing of creative.• Maintained 90% client retention YOY by meeting deadlines, exceeding expectations, anticipating problems, holding weekly client meetings, and effectively rolling out digital advertising campaigns, enhancing the company’s reputation and market image.• Grew branded traffic by 80%, leading to a 20% increase in AOV through regular launching, tracking, and analyzing performance of on-Amazon advertising channels and off-Amazon campaigns.• SEO optimized product listings for client brands, resulting in a 35% increase in organic sales, a 19% rise in Average Order Value (AOV), and achieved a 2:1 organic to sponsored keywords ratio using Amazon best practices, in-depth SEO tactics, and detailed keyword research.• Improved product listing analytics and testing, driving a 15-50% improvement in traffic conversion and an 8% increase in visit duration through Amazon internal A/B testing (MYE) and external third-party testing.
