• Create online marketing strategy and media planning with strong rationale across Search, Paid Social, Display, and Retargeting channels for the Luxury sector Like luxury watches, luxury yachts, and Sports car rental.• Utilize research and competitor analysis tools to curate a go-to-market online marketing strategy • Developed and executed comprehensive marketing strategies across various channels, including email, social media, and paid advertising. • Create visual concepts for promotional activities• Maintaining the online presence and reputation of the company• Overseeing the creation and maintenance of social media content• Tracking digital marketing performance• Creating and updating digital marketing reports• Monitor ROI and KPIs

My roles include:• Innovating and activating key launches, campaigns, and collaborations with marketing and the local teams for impactful brand presence leading to accretive sales results.• Ensuring the right presence of keywords to ensure discoverability while building customer experience through precise product details pages and compelling reasons to drive the purchase• Innovating presence and utility of tech and digital wherever relevant,• Analyzing the results of the sales in depth to jointly develop new ways to optimize the performance of the accounts.• Developing social and digital marketing plan for the brands and accounts managed for Facebook, Instagram, and Google.

Being the team lead and senior web developer, my roles include· Managing, designing, and building efficient websites.· Creating flawless website architecture and user-friendly navigations.· Designing and managing the website back-end including database and server integration.· Generating WordPress themes and plugins.· Conducting website performance tests and improving them to an optimal level.· Troubleshooting bugs and content issues along with monitoring the performance of the live websites.· Enhancing the aesthetics of the websites along with making them user-friendly considering UI/UX rules.

Realty World Inc. is a well-established name in the global real estate industry and is growing further with the digital support and services provided exemplarily.Project Key Responsibilities:- Guide team development efforts towards successful project delivery.- Provide technical leadership to teammates through coaching and mentorship in all departments including development and marketing.- Collaborate with other software developers, business analysts, and software architects to plan, design, - develop, test, and maintain web and desktop-based business applications.- Generating quality leads through ad campaigns and email marketing.- Leading off-page and on-page SEO activities to boost ranking on search engines.- Develop, execute, and supervise digital strategies while ensuring the performance, reach, and results along with quality leads.- Adhere to high-quality development principles while delivering solutions on time and on a budget.

Working towards brand development and awareness by presenting my expertise and technical practices including:• Development of responsive and modern websites• Providing Creative Strategy for marketing brands resulting in brand building and increased sales• Running Google Ad Campaigns with adequate Click Through Rate • Planning and Execution for Digital Launches and Campaigns for Social Media• E-Commerce Management & Website Maintenance• Client Servicing & Relationship Building

An E-commerce store, started in 2019, with the new emerging trend of Digital Marketing entered in Pakistan.Core Responsibilities & Duties:• Planning and executing marketing strategies and improving them with changing marketing trends.• Managing social media channels of the brand and identifying additional social channels for brand to interact with its target audience.• Monitoring website analytics and improving the website as per analytics feedback and findings.• Executing and Managing Google Ads and Facebook campaigns for brand, ecommerce store.• Working content development from corporate to product to identify and publish the right content for brand’s blog, website and social media channels.• Bringing in ideas for website improvements and coordinating with the design and development team to implement the improvements.• Monitoring and getting feedback from existing customers on service delivery improvements areas and to implement the ‘possible’ customer suggestions.• Building customer relationship management strategies and executing them to improve customer retention rate by maintaining positive customer relationship.• Building partnership strategies with other online stores like Daraz.pk, Yayvo.co, etc. improve the overall demand for the brand.• Overall implementation and analysis of online marketing activities.• ROI calculation

Core Responsibilities:- Consulting with internal stakeholders to determine the website's desired appearance and functionalities.- Conceptualizing the website design process, execution, and digital marketing while leading the respective teams.- Developing user-friendly, visually appealing interfaces, while ensuring SEO techniques and leading off-page and on-page SEO activities to boost ranking on search engines.- Ensuring and executing brand presence and awareness digitally through social media and ads campaigns on Facebook, Instagram, and Google.- Providing mentorship to team members and facilitating suitable interventions to deliver the project on time and within budget.- Documenting progress and compiling effective reports.

AccessLakeChapala.com is an interactive real estate portal and informational guide created by lakeside residents who know and love the area.My Team Lead Responsibilities included:- Set clear team goals, KPIs, and deadlines to respective teams for marketing and development.- Delegate tasks and set project deadlines- Oversee day-to-day team's operation and performance- Planning and utilizing adequate ad plans and budget while deriving promising results.- Strategy planning and execution for social media. - Quality client servicing and maintaining a good relationship- Do regular performance evaluation- Create a healthy and motivating work environment and atmosphere- Develop a well designed and motivating evaluation program- Communicate with teams about their performance- Monitor team performance and report on metrics- Motivate team members- Discover training needs and provide coaching- Listen to team members’ feedback and resolve any issues or conflicts- Plan and organize team-building activities

Key Property Inspection Group, based in USA offers professional property inspection services while delivering the best inspection services for safety and property resale.Responsibilities:- Website development, maintenance, optimization, and digital marketing.- Collaborating and leading team for seamless execution of the project.- Leading off-page and on-page SEO activities to boost ranking on search engines.- Manage front-end and back-end website development while maintaining well-documented, reusable, and transferrable code- Leading the creative team to deliver aesthetically pleasing and assertive social media campaigns.- Planning and utilizing ad spent with effective ad targeting on Facebook, Instagram, and Google. - Troubleshoot and resolve website problems for clients and co-workers.- Stay abreast of new developments in software, trends, and marketing practices.

My responsibilities included:• Website development and maintenance• Providing e-commerce solutions• Designing, implementing, and managing websites using WordPress along with customizations.• Generating WordPress themes and plugins.• Designing building and conducting website performance tests and fixing bugs for a seamless experience.