Strategize and lead integrated marketing activities to improve brand awareness, equity and consideration.Place consumer insights at the heart of marketing and business to meet KPIs.Lead an efficient design process to ensure brand consistency in support of new marketing campaigns.Guiding the agency for creative deliverables like; identity development, campaign ideation/execution, collateral development, UI, UX design, content development etc.Manage digital assets… Show more Strategize and lead integrated marketing activities to improve brand awareness, equity and consideration.Place consumer insights at the heart of marketing and business to meet KPIs.Lead an efficient design process to ensure brand consistency in support of new marketing campaigns.Guiding the agency for creative deliverables like; identity development, campaign ideation/execution, collateral development, UI, UX design, content development etc.Manage digital assets by assessing and improving UI design, messaging and UX.Ensure efficient media planning, close tracking of results, and issue recommendations to media agency.Maintained an outlook among the local competitors & other industries: trends, and market intelligence.Lead and influence cross functional teams and internal stakeholders to ensure business and communication objectives are met.Tracking of budget as per brand strategy planning for the year. Show less

Digital & Social Media, Mobile App Development, Game Design & Development, Websites/Application Design and Development.Responsible for the entire digital advertising process, from client brief to concept presentations to designing, development and execution for the clients in my portfolio.Looking after existing clients and business.Playing a major role in liaising with different department heads and in turn working closely with the in-house creative and development team… Show more Digital & Social Media, Mobile App Development, Game Design & Development, Websites/Application Design and Development.Responsible for the entire digital advertising process, from client brief to concept presentations to designing, development and execution for the clients in my portfolio.Looking after existing clients and business.Playing a major role in liaising with different department heads and in turn working closely with the in-house creative and development team to ascertain smooth synchronization.Working on specific brief's from the client and also working closely with the business development team and other departments to ensure that the brief is designed accordingly by having a good understanding of the client’s product/services.Constant follow up meetings with the client to ensure successful & smooth launch/execution of their website/social media campaign.Coordinating with business development managers/directors to prepare a detailed status report on overall projects and present it to Head of Business Development to ensure that overall business objectives are met, i.e. appropriate activities and initiatives are implemented.Manage & responsible for the agency’s relationship with the brand management teams of all clients in my portfolio.Clientele: HBL, UBL, Bank Alfalah, HBL Asset Management, Alfalah Asset Management, Getz Pharma, EBM, Shan Foods, Unilever, Aahung, Youngs, Lucky Cement, Lals, Wingitt Show less