Abdul Razak Email and Phone Number

• Voice & SMS Solutions Management: Provide end-to-end (A-Z) Voice and SMS routing solutions to partners, ensuring optimal delivery, quality, and coverage across international and local networks.• Voice and SMS Route Optimization: Collaborate with technical teams to monitor and optimize voice and SMS traffic, ensuring cost-efficiency and high-quality service for customers.• A-Z Route Management: Oversee and manage direct A-Z routes for Voice and SMS traffic, building reliable and competitive routing options for global and regional telecom carriers.• Service Provider Integration: Facilitate seamless integration with new voice and SMS service providers, expanding the range of available routes and improving network resilience.• Quality Assurance: Ensure that Voice and SMS solutions meet strict quality standards, focusing on clear voice quality, low latency, and high delivery rates for SMS messages.• Carrier Negotiations & Cost Management: Negotiate favorable pricing and terms with international and local carriers for A-Z voice and SMS routes, balancing cost-effectiveness with service quality.• Monitoring & Reporting: Regularly analyze voice and SMS traffic patterns, performance metrics, and carrier quality to provide actionable insights and recommendations for service enhancements.• Partner Support & Issue Resolution: Provide dedicated support to partners regarding any issues with voice and SMS services, including troubleshooting, service degradation, and resolving interconnection issues.• Scalability & Expansion: Identify new opportunities to expand voice and SMS routes by working with new carriers and service providers to ensure scalability of services for growing partner needs.• Customer-centric Solutions: Tailor Voice and SMS solutions to meet the specific needs of partners, ensuring that messaging and call services align with their business goals and customer expectations.

. Generating new business opportunities by identifying and targeting potential clients in need of card payment solutions and financial services.. Building and nurturing long-term relationships with clients, ensuring consistent communication and customer satisfaction.. Developing tailored payment and financial solutions, including card machines, EPOS systems, merchant cash advances, and e-commerce tools.. Collaborating with cross-functional teams to ensure smooth delivery and client onboarding.. Managing the end-to-end sales cycle, from lead generation through to contract negotiation and account setup.. Conducting in-depth market research to identify emerging trends and areas for business growth.. Attending industry events, networking, and leveraging relationships to expand client base.. Maximizing commission opportunities by actively pursuing upsell and cross-sell strategies.. Engaging in continuous professional development through remote and in-house training to refine sales techniques.. Utilizing CRM tools to track client interactions, manage pipelines, and monitor KPIs.

During a year of dedicated professional development, I transitioned into online training programs to enhance my skills. I started with Grant Cardone University, where I focused on mastering sales fundamentals and closing techniques. • Sales Fundamentals. • Mastering the Close. • Advance Closing and Negotiating Strategies. • Advanced Follow-Up Strategies. I then joined Frank Kern's Inner Circle to gain expertise in email marketing and negotiation. • The Ultimate Offer • Advanced Closing More recently, I've been diving into artificial intelligence and machine learning, preparing myself for the future of business and technology.Databricks (Generative AI Fundamentals)• Generative AI Basics• LLM Applications• Assessing Potential Risks and Challenges• Lakehouse Fundamentals

• Conducted Keyword Research using Publisher Rocket to find high-demand keywords within Amazon Book Listings, leveraging competing targeting.• Gathered and prioritized marketing and advertising requirements, ensuring alignment with overall business objectives.• Analyzed requirements to create process models and use cases for effective advertising campaign implementation.• Developed and maintained Business Requirements Documents (BRD) for key advertising initiatives to ensure clarity in campaign execution.• Designed and visualized process flows in Visio, aiding the development of a target operating model to optimize ad campaign performance.• Conducted keyword research using Google AdWords Keyword Tool to enhance the keyword set.• Promoted books by engaging with customers to build relationships, boosting sales and revenue.• Adjusted keyword bids daily to increase sales and ensure a profitable ROI on ads.• Set up and scaled ad campaigns based on weekly and monthly performance.• Calculated and monitored ACOS (Profitability KPIs) of campaigns regularly.• Prepared keyword lists for Amazon Ad Campaigns and imported initial bids related to titles.• Performed Amazon PPC Plan, Costing, and Scheduling.• Tracked KPIs to reduce overall ACOS and maximize profit and sales of Ad Campaigns.• Encouraged Change Management to optimize solutions, recommending pricing changes and increasing titles to maximize Amazon sales and profit.• Worked with Publishing and Design Resources to identify strategic capability development in Content Planning, Creation, Release, and Archive/Retention.• Managed Instagram profiles to gain sales traction, sourced royalty-free stock images, and set up paid promotions.• E-Business Fundamentals by converting leads into customers through marketing emails and campaigns.• Scaled Amazon Advertising campaign performance and set up new strategies.•. Wrote ad copy and tested results to find the best-performing copy targeting prospects on ads.

Worked with a casting agency that deals with the Film & Television industry, working with the BBC, ITV, Disney, Marvel, Netflix, Apple, Amazon, Sky, and independent film companies to find the right talent for them. Helped artists of all ages to create a presence in the industry, through marketing, promotion, portfolio building, and coaching in best practices. This Included:• Speaking to clients to ascertain their needs for their campaigns and commercial engagements.• Building relationships with industry professionals and maintaining regular contact which led to further business development for the agency.• Interviewing candidates and helping them get started in the entertainment industry.• Driving a sales cycle including follow up with candidates, leading to them purchasing entertainment-related services, including portfolio production which in turn helped them gain roles in the industry.• Coaching and mentoring for Talent that was brought on board, helping them improve their chances of gaining further opportunities in the industry.• Organising schedules and appointments to maximise chance of conversion to sales.• Managed Keyword Lists, Ad Copy, and Document Management.• Conducted Email Marketing to Prospects and Review Teams.• Documented campaign requirements and outcomes in detailed reports, ensuring clear communication and traceability.

Worked in targeting marketing campaigns for a variety of B2B (Business to Business) verticals, including technology and infrastructure. The firm is engaged by various large corporations to run marketing survey elicitation processes via outbound calling campaigns. The objective of these is to gather feedback to improve the products and services of the company or create more attractive offers for customers.• Operation of Nebu Data Hub CRM, in order to manage the data for each lead and ensure the correct supporting information was captured during the surveys.• Managed Interviews with B2B Contacts, to gather feedback for corporate clients, and collected them within the CRM system.• Updated records if personal details changed, or there was a better target contact for the survey.• Succeeded in surpassing the KPI metrics of most others on my team, for example on one campaign I managed 40 B2B Info Gathering Sessions.

• Reporting into the Project Coordinator at the start and end of each session (by phone and text).• Ensuring that all confidential and sensitive documentation are kept save in line with General Data Protection Regulations (GDPR).o Including scanning a copy of the daily register to the Project Coordinator.• To report any safeguarding concerns to the Designated Safeguarding Lead.• To present a welcoming and warm atmosphere for children and families taking part in the scheme.• To delegate tasks on the day to volunteers if needed and report to the Project Coordinator if required.