Abdul Samad Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

Responsible for business in Modern Trade, Institutional Channel sales of ITT Foods Pakistan Limited.  Managing modern trade sales, trade marketing budget, activations and promotions of all the brands offered by the company.o Develop marketing strategies aligned with the brand strategy.o Act as the key liaison between product development and buyerso Cultivate programs that ensure products sell in-store.o Maintain customer relationships for future purchases. Responsible for establishing the SOP, structure and initiating the work policy of these channels. Managing Merchandising Team nationwide. Hiring Distributors and Sub-Distributors in Metro and non-Metro towns. Applying different promotional mixes from customer data analysis and trends. Launched various product lines such as Peri-Peri, Siracha, and Hot Buffalo sauce range in all channels. Planning and Executing strategies of different channels as per their dynamics. Created and sustained business strategic presence with Key accounts principals (i.e. McDonald’s, Dominos, Hardees, KFC, Hyperstar, Metro, Imtiaz, Chase up, Al Fateh, CSD & Local Modern Trade) for repeat business as well as new opportunities.

Karachi, Pakistan

• Responsible for Modern Trade, Institutional & E-Commerce Channel sales of Vini Cosmetics Pakistan Limited. • Managing modern trade sales, trade marketing budget, activations and promotions of all the brands offered by the company.o Develop marketing strategies aligned with the brand strategy.o Act as the key liaison between product development and buyerso Cultivate programs that ensure products sell in-store.o Maintain customer relationships for future purchases.• Responsible for establishing the SOP, structure and initiating the work policy of these channels.• Applying different promotional mixes from customer data analysis and trends.• Launched various product lines such as Fogg, Fantastic 4, Ossum Female Deos, White Tone range in all channels.• Planning and Executing strategies of different channels as per their dynamics.• Created and sustained business strategic presence with Key accounts principals (i.e. Hyperstar, Metro, Imtiaz, Chase up, Al Fateh, CSD & Local Modern Trade) for repeat business as well as new opportunities.

Karachi , Pakistan

• Currently overseeing AHG’s Modern Trade at full length. It includes (IMT’s & LMT’s) that are generating 40% business revenue of AHG portfolio.• Developing a business strategic presence by working closely with the Key accounts principals (i.e. Hyperstar, Metro, CSD & local Modern Trade) in setting up a monthly, quarterly, and annually business plan that guarantees the achievement of a win-win, growing, and sustainable business trend, whilst obtaining a deep understanding of the account business, strategy, culture, and key issues.• Negotiating and finalizing annual business development agreements for each Key accounts• Developing Key accounts business relationships at all levels. Monitoring and Working on improving Products availability and visibility at all Key accounts doors.• Developing the contribution share of all products at all key accounts, to eventually increase the Products market share.• Seeking for potential opportunities for growth and for revenue generation. Identify and implement growth and retention strategies with the Key Accounts, Supply Chain Department.• Producing well-structured, quality proposals to potential or existing key accounts. Working with the Marketing team in the planning and execution of marketing campaigns, and activities. • Deliver agreed sales targets and growth rates by key accounts. Achieve monthly, quarterly and yearly Company sales margins, and profitability results.• Seek, sort out, and uses market intelligence to good effect and impact. Manage and motivate the existing sales team. Identify the existing sales team needful trainings and areas of development.• Conduct sudden and planned Market / field visits, in order to come out with constructive performance evaluation, and identify required operational developments.

Karachi, Pakistan

• Create business proposals for new and existing opportunities nationally.• Play fundamental role in setting up new businesses; take responsibility for the effective on-boarding of new customers.• Give a rundown of the level of competition and general market activities on a daily basis to the GM.• Give up-to-date information relating to customer activities throughout the country.• Market visits throughout the country to ensure Trade Budget invested as per SOP.• Serve as an agent in the company with a view to achieving budgeted sales throughout the country.• Establish relationship with clients and provide high standard of customer service continuously.• Organize and arrange specified records and files in order to keep track of financial transactions.• Identify new coverage areas for expansion wherever possible and economically feasible• Implement Organization’s Sales Policies, Monitor Company’s Market Share & Field Force performance.• Check profitability for the Special discounts offered to Trade.• Parallel working ,coordinating with Marketing in the making of Promotional & BTL activities (month-wise) for entire country.• Designing and Executing Out of Home (OOH) Distribution Channel.• Prepare Trade promotions by giving Trade discounts to distributors on Seasonal Sales• Assuring Top line growth by effectively managing Trade Spend Budget across various categories and channels as per Marketing Plan.

Karachi, Pakistan

• Formulating sales plans aligned with marketing plans and leading sales efforts to achieve sales objectives / targets.• Identifying new coverage areas for expansion wherever possible and economically feasible.• Implementing organization’s sales policies and monitoring company’s market share.• Ensuring good working relationships are maintained with distributors.• Responsible for achieving sales targets of Local Modern Trade Accounts.• Dealing with major LMT portfolios such as Imtiaz Super Market, Chase –Up, Naheed Super Market etc.• Assigning sales targets and generating orders from distributors.• Monitoring performance of the distributors, following up on payments and taking counter measures on non-payment.• Reviewing pricing structure versus competition for product line and taking action accordingly. • Developing market by increasing the coverage from 6000 to 8000 POPS.• Developing SKU (Stock keeping Units) per call from 6 to 10.• Developing SKU per Call, Value per Call, Bills Productivity, Drop size, Effective coverage.• Assisting the Product Manager in developing Promotional Activity Calendar for ATL and BTL activities (month-wise).

Korangi Industrial Area- Karachi

Formulate Sales Plans aligned with Marketing Plans • Leading sales efforts to achieve Sales Objectives / Targets •Identify new coverage areas for expansion wherever possible and economically feasible •Implement Organization’s Sales Policies, Monitor Company’s Market Share •Ensure good working relationships are maintained with distributors• Responsible for achieving sales targets for the region.• Monitor performance of the distributors and take counter measures.• Generate orders from distributors.• Review prices structures versus competition for product line and take action accordingly. • Check profitability for the Special discounts offered to Trade.• Review payment terms for distributors and profitability periodically.• Assist the Product Manager in the making of Promotional Activity Calendar for ATL and BTL activities (month-wise).• Evaluate the market and determine the Product mix to be offered to the distributor..• Coordinate with the trade for BTL Promotions:• Prepare Trade promotions by giving Trade discounts to distributors on Seasonal Sales.• Work with the distributor to Prepare discount schemes and incentives.• Plan, Organize and participate in various Consumer exhibitions, Festivals and Fairs to Create awareness and promote Shan Foods range of products.• Deliver Top line growth by effectively managing Trade Spend Budget across various categories and channels as per Marketing Plan.• Conduct in-depth analysis of each of the market of the assigned region, to evaluate the Market potential and growth opportunities. The Analysis includes:• Study of Demographics • Competition Business Model and Structure• Pricing trend• Sales trend• Study the different packaging variation, trends and SKUs market-wise to adapt to the consumer psyche and market requirement, to increase market share • Study the new potential categories and range extensions – which would help diversify the current portfolio and also add significant increase in the sales.

Pakistan

Engaged Clients and Organized a Marketing Event

Pakistan

Dealing Clients portfolio such as Summit Bank, EOBI Fund, Pak Oman Investment , ADB and NIB.

Pakistan

Created a marketing plan and strategy to implement.

Master Of Business Administration (Mba), Marketing, 3.16

Activities and Societies: Debate Team, Cricket Team, Badminton,Football and member of SHRS society and Event Management society

Intermediate, Pre-Engineering