● Deployed GA4, GTM and GSC, enriched data collection with custom data attributes, and integrated datainto Google BigQuery for advanced analytics.● Executed efficient SQL queries and created interactive Looker Studio dashboards, providing seniorleadership with actionable insights to inform and optimise marketing strategies.● Led paid LinkedIn campaigns with A/B testing on demographics and ad formats, identifyinghigh-performing creatives that increased engagement and lead generation.● Mapped out and managed email campaigns within Dynamics 365, enhancing targeted communicationand improving campaign effectiveness and ROI.● Created YouTube Shorts to drive traffic to long-form content, contributing to the channel’s eligibility forthe YouTube Partnership Program by reaching 1k subscribers and 4k watch hours.● Designed website wireframes for new messaging strategies and managed website maintenance forperformance optimisation and design integrations, resulting in improved user engagement metrics.● Collaborated with the Senior Marketing Manager to refine the branding document, focusing on the targetaudience and key messaging, and led the creation and execution of comprehensive marketing strategiesoptimising the website, YouTube channel, and LinkedIn business page.

• Optimized local development performance by configuring Docker within the Windows Subsystem for Linux (WSL).• Proficient in executing SQL commands to analyze and manipulate data in an SQL server.• Implemented Google Analytics 4 (GA4) and Google Tag Manager (GTM). Then, I developed custom • JavaScript scripts for tracking user interactions, aiding in data-driven decisions for a major rebranding initiative. I then integrated with Google Looker Studio to present the insight to the management team.• Implemented Cypress for robust web application testing, enhancing code quality and reliability.• Developed custom themes and improved consistency across the business's custom theme, previously worked on by various developers, by adhering to coding standards. I created custom templates for specific pages. • Developed custom plugins, including one for private site access using a custom URL token, and contributed to a WooCommerce plugin to integrate with the Cardstream payment gateway.• Streamlined WordPress performance by identifying and removing redundant plugins, significantly improving page load times.• Skillfully engineered a seamless integration between WordPress Gravity Forms and the Cardstream payment gateway, showcasing proficiency in API interactions and RESTful web services.• Authored detailed proposals to the Chief Technology Officer (CTO) on website enhancements, aligning with business goals and key performance indicators.• Introduced the use of staging sites for safe and effective testing of new features, ensuring stability before live deployment.• Successfully migrated multiple websites from Amazon Web Services (AWS) to Digital Ocean, ensuring seamless transitions.• Enhanced WordPress site security by adhering to OWASP best practices, conducting regular updates, and performing thorough security audits to identify and mitigate potential vulnerabilities.

• Successfully advocated for the strategic use of Google Ads to the CEO and COO, overcoming budget constraints by securing a $10,000 monthly advertising budget through Google Ad Grants and additional resources for editing software (Canva, Grammarly and Camtasia) up to £2,000 per year.• Orchestrated digital marketing strategies, utilizing the acquired Google Ad Grants to drive up to 20% • increase in online presence and engagement through meticulously targeted SEO, PPC, and social media campaigns.• Led a cross-functional team in the creative development of digital content, ensuring brand consistency and message alignment across all platforms.• Utilized data analysis tools to monitor campaign performance, generating actionable insights to inform strategic decision-making and optimise ROI. • Conducted market research to stay ahead of industry trends, adapting strategies to meet evolving customer needs and competitive dynamics.

• Swiftly resolved 143 IT issues within the first 5 months and managed IT permissions for over 110 staff, earning management trust. • Played a key role in the seamless transition of the organisation to Office 365, showcasing strong IT support and project management skills.• Coordinated cross-functional teams in executing multi-channel digital marketing campaigns, using project management tools like Trello for task tracking and effective team collaboration.• Delivered an impactful Digital Inclusion Talk, engaging a diverse audience on digital literacy, resulting in £100 raised and valuable referrals for our organization. The event, showcased on YouTube, highlights our dedication to expanding digital skills education.• Led and optimized paid social media campaigns across Facebook, Twitter and LinkedIn to exceed business KPIs, focusing on maximizing conversion opportunities through retargeting strategies. • Developed and maintained a comprehensive content calendar to enhance campaign effectiveness across multiple platforms including Facebook and Twitter.• Repurposed existing long-form content, including case studies, into engaging formats (e.g. social media posts, infographics, video summaries) to effectively captivate and expand the target audience.• Conducted in-depth audience and hashtag research, using Google Analytics, Facebook Insights, and hashtag analysis tools, to ensure precise targeting and message optimization, enhancing campaign efficiency and increasing online visibility.• Optimised social media content with SEO best practices (e.g. social media profile optimisation, keyword and hashtag integration, link building from quality content creation), increasing our digital exposure by almost 30% within a 6-month period.• Earned accolades for leveraging graphic design expertise in revamping flyers, significantly enhancing brand visibility and engagement across digital and social media platforms.

• Implemented B2B marketing strategies including industry reports, white papers, and case studies, tailored to the buyer's journey stages; utilized ABM for lead scoring, enhancing content personalization, and improving engagement and retention.• Spearheaded digital marketing campaigns across email, PPC, and social media, employing A/B testing via Optimizely for landing page optimization. Implemented omnichannel marketing strategies to ensure a seamless customer experience across all digital touchpoints improving customer engagement and digital footprint.• Installed Meta pixel to track user interactions on our website. This led to highly targeted and efficient re-targeting strategies that improved conversion rates.• Conducted SEO audits using Google Search Console to identify and rectify performance dips. This proactive approach ensured sustained high rankings in SERPs and identified opportunities for further optimization.• Executed strategic backlink-building campaigns to strengthen domain authority and enhance visibility in search engine results pages (SERPs), notably securing the #3 position for "woocommerce printer".• Strategically designed and executed promotional video campaigns, leveraging my expertise in scripting, animation, and project management. I led the end-to-end production process, from conceptualization to final publishing, including collaboration with a professional voice actor to ensure high-quality, engaging content.• Developed and executed content strategy for PrinterCo, including crafting compelling ad copy, blog posts, and website content that resonated with target audiences. Managed the content calendar for printerco.net/blogs, driving engagement and establishing thought leadership in the e-commerce and printing industry.