Abdul Samad Email & Phone Number

Newport, GB

• Deployed GA4, GTM and GSC, enriched data collection with custom data attributes, and integrated datainto Google BigQuery for advanced analytics.
• Executed efficient SQL queries and created interactive Looker Studio dashboards, providing seniorleadership with actionable insights to inform and optimise marketing strategies.
• Led paid LinkedIn campaigns with A/B testing on demographics and ad formats, identifyinghigh-performing creatives that increased engagement and lead generation.
• Mapped out and managed email campaigns within Dynamics 365, enhancing targeted communicationand improving campaign effectiveness and ROI.
• Created YouTube Shorts to drive traffic to long-form content, contributing to the channel’s eligibility forthe YouTube Partnership Program by reaching 1k subscribers and 4k watch hours.
• Designed website wireframes for new messaging strategies and managed website maintenance forperformance optimisation and design integrations, resulting in improved user engagement metrics.

Taunton, England, United Kingdom

• Optimized local development performance by configuring Docker within the Windows Subsystem for Linux (WSL).
• Proficient in executing SQL commands to analyze and manipulate data in an SQL server.
• Implemented Google Analytics 4 (GA4) and Google Tag Manager (GTM). Then, I developed custom
• JavaScript scripts for tracking user interactions, aiding in data-driven decisions for a major rebranding initiative. I then integrated with Google Looker Studio to present the insight to the management team.
• Implemented Cypress for robust web application testing, enhancing code quality and reliability.
• Developed custom themes and improved consistency across the business's custom theme, previously worked on by various developers, by adhering to coding standards. I created custom templates for specific pages.

• Successfully advocated for the strategic use of Google Ads to the CEO and COO, overcoming budget constraints by securing a $10,000 monthly advertising budget through Google Ad Grants and additional resources for.
• Orchestrated digital marketing strategies, utilizing the acquired Google Ad Grants to drive up to 20%
• increase in online presence and engagement through meticulously targeted SEO, PPC, and social media campaigns.
• Led a cross-functional team in the creative development of digital content, ensuring brand consistency and message alignment across all platforms.
• Utilized data analysis tools to monitor campaign performance, generating actionable insights to inform strategic decision-making and optimise ROI.
• Conducted market research to stay ahead of industry trends, adapting strategies to meet evolving customer needs and competitive dynamics.

Newport, Wales, United Kingdom

• Swiftly resolved 143 IT issues within the first 5 months and managed IT permissions for over 110 staff, earning management trust.
• Played a key role in the seamless transition of the organisation to Office 365, showcasing strong IT support and project management skills.
• Coordinated cross-functional teams in executing multi-channel digital marketing campaigns, using project management tools like Trello for task tracking and effective team collaboration.
• Delivered an impactful Digital Inclusion Talk, engaging a diverse audience on digital literacy, resulting in £100 raised and valuable referrals for our organization. The event, showcased on YouTube, highlights our.
• Led and optimized paid social media campaigns across Facebook, Twitter and LinkedIn to exceed business KPIs, focusing on maximizing conversion opportunities through retargeting strategies.
• Developed and maintained a comprehensive content calendar to enhance campaign effectiveness across multiple platforms including Facebook and Twitter.

London, United Kingdom

• Implemented B2B marketing strategies including industry reports, white papers, and case studies, tailored to the buyer's journey stages; utilized ABM for lead scoring, enhancing content personalization, and improving.
• Spearheaded digital marketing campaigns across email, PPC, and social media, employing A/B testing via Optimizely for landing page optimization. Implemented omnichannel marketing strategies to ensure a seamless.
• Installed Meta pixel to track user interactions on our website. This led to highly targeted and efficient re-targeting strategies that improved conversion rates.
• Conducted SEO audits using Google Search Console to identify and rectify performance dips. This proactive approach ensured sustained high rankings in SERPs and identified opportunities for further optimization.
• Executed strategic backlink-building campaigns to strengthen domain authority and enhance visibility in search engine results pages (SERPs), notably securing the #3 position for "woocommerce printer".
• Strategically designed and executed promotional video campaigns, leveraging my expertise in scripting, animation, and project management. I led the end-to-end production process, from conceptualization to final.

Bachelor Of Science - Bs, Cyber Security

A-Levels: Computer Programming, Art, Mathematic, B, C, C

Activities and Societies: Learning, Arabic studies, Basketball, Fitness, YMCO (Young Muslim Community Organisation)