Abdul U. Email & Phone Number

Los Angeles, California, Us

Provide specialized expertise and strategic guidance to businesses to help effectively position, promote, and sell their products or services. Perform comprehensive market research to discern industry trends and customer needs. Identify target audiences, refine product positioning, and craft compelling messaging to highlight key features and unique selling propositions. Develop and execute go-to-market strategies for product launches through cross-functional collaboration with stakeholders. Utilizing performance metrics, assess the success of initiatives and provide strategic advice, ensuring businesses effectively promote and differentiate their products in the market. Responsibilities extend to content creation, sales enablement, competitor analysis, and integration of customer feedback.Serve as a strategic advisor to the business, providing insights and recommendations on how to optimize product marketing efforts for sustained growth.

Potomac, Maryland, Us

- Aligned the marketing team on key objectives, including retention rates, improving performance in underperforming markets, and partnership activation. Served as advisor to teams focused on content and performance to execute against these goals. - Identified and launched new marketing channels to drive growth. These channels included an affiliate program, promotional SMS and adding new ad networks to the mix to broaden access to target audience.- Implemented on-site optimizations to improve customer experience and simplify the customer journey.Key Achievements- Launched new marketing channels that generated over $750,000 in new sales in a single year.- Implemented enhancements to customer onboarding process that improved the MQL to SQL conversion time by 48 hours while improving the overall conversion by over 27%.

Thorofare, New Jersey, Us

Seattle, Wa, Us

- Achieved measurable success in spearheading a research-backed, audience-driven content marketing program in collaboration with internal leadership, customer success, and product teams.- Designed the program to meet current client needs, engage dormant and prospective partners/clients, and differentiate DevHub as a top competitor in the marketplace.- Conducted extensive market research through one-on-one discussions with partners and prospects to develop foundational product positioning.- Ensured the brand message was strong and consistent across all channels and marketing efforts, such as events, email campaigns, web pages, and promotional material.- Analyzed consumer behavior, determined customer personas, and identified opportunities to expand market share.- Crafted strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.Key Achievements- Cultivated, nurtured, and drove a robust, qualified opportunity pipeline by 300% within six months by connecting with partners to understand their needs for selling DevHub’s services and delivering collateral, encouraging partners to market DevHub’s offering aggressively vs. previously passive or non-existent methods.

Elgin, Il, Us

- Instituted and continuously refined a partner onboarding experience which provided product knowledge and sales tools for enabling partner sales teams to immediately make an impact in their local markets.- Served as a post-launch marketing consultant for top leadership in partner organizations on ways to blend their owned and earned media offerings with broader digital tactics to develop a customizable, scalable sales pitch for use by cross-country sales teams.- Conceptualized, created, and delivered unique sales enablement tools and collateral via a custom partner portal.- Built and nurtured trust-based agency relationships and participated as an active member of multiple industry associations.Key Achievements- Played a primary role in realizing a record $26,106,607 in partner-generated revenue in FY 2019.- Scaled channel marketing from one media client to over 15, supporting a sales forcethat grew from 50 sales reps in the US to over 2,300 in the US and Canada.

Elgin, Il, Us

Des Plaines, Il, Us

- Spearheaded the ideation, development, and implementation of the overall voice of the organization through compelling copywriting.- Liaised with design, business development, customer service, and operations to launch and manage marketing initiatives as well as present a unified message to prospective, active, and inactive clients.- Acted as the first and last point of contact for a broad range of Marketing and PR-related activities.Key Achievements- Realized an increase in live event conversion by 30% in 2012 and 60% in 2015 in addition to boosting the social media audience 110% YOY.- Attained a 20% open rate, 14% CTR, and a 5% conversion rate through pioneering email campaigns.

Us

∙ Oversaw and supported a B2B business development team of 11 with the objective of driving them towards achieving consistent revenue goals.∙ Attended and networked at industry events to promote the startup. Acquired new leads via cold communication and referral.∙ Planned and implemented digital sales and marketing strategies and developed collateral (sales kit, homepage copy, and customer brochures) designed to build relationships.Statistics of note: Established profitable relationships with vendors, resulting in a 100+ new partnerships over a period of three months.