Abdul Waheed Email & Phone Number

Frankfort, In, Us

Plano, Texas, Us

- Gain an in-depth knowledge of a client’s technical environment, business objectives, goals and challenges in order to provide the best advice needed to drive customer success and value with Adobe solutions.- Effectively analyze complex project issues, identify the possible solution options, and facilitate the presentation and review of the options and our recommended solution with clients and partners.- Efficiently multi-task, working across multiple client engagements at the same time as well as key internal initiatives.- Involve in client discussion on new business requirements.- Manage web analytics solutions using Adobe Analytics (a/k/a SiteCatalyst or Omniture) with a web development background.- Work closely with top management to identify critical business questions and potential areas of opportunity and translate these questions into technical requirements and transforms the collected data into analyses and presentable insights (data storytelling).- Use Adobe DTM/Launch to deploy measurement strategies.- Identify, manage and maintain, troubleshoot tracking and conversion defects.- Present insights and recommendations for action by creating dashboards, reports, and analyses that explain the customer digital experience/journey data based storytelling.- This position calls for heavy hands-on utilization of the following Adobe products: Adobe Analytics (SiteCatalyst), Data Warehouse and Analytics Ad Hoc.- This resource will also need to be able to assist in assessing the success of Adobe Test & Target analysis via collected back-end data.- 2-3 Years working experience as AEM Tech-lead is necessary.- Involved in AEM Roadmap discussion with client (Moving custom sites to AEM, new Dev).

Fort Wayne, Indiana, Us

I believe that every web business property or application should involve an implemented Analytics Solution. To that end, I suggest that our clients enforce our Analytics solution (which might include Adobe Analytics, Adobe Launch, Google Analytics, GTM, or Tealium), which allows us to improve tracking and produce comprehensive reports to manage your projects better.For the last ten years - I have worked with renowned businesses and brands as an Analytics Consultant and delivered projects with the utmost professionalism. A few of them are JPMORGANCHASE, Microsoft, Kellogg, PWC (PricewaterhouseCoopers), Albertsons (Safeway), Vitamix, AT&T, CVS, and more.

Gb

Work closely with different PWC clients to provide Adobe Analytics and Adobe Experience Platform implementation plan, review development specifications, and identify the right resources.Collaborate with the dev team to implement/modify and improve the data layer to improve analytics and fetching required but correct data.Collaborate with other data analysts to provide development coverage, support, knowledge sharing, and mentoring of junior team members.Participate in the agile development process to develop automated data pipes and dashboardsOptimize queries and ETL to improve the performance of data delivery.I configured Adobe Analytics through Tealium for one of PWC's clients, SallieMae'. Troubleshoot tracking issues in the Tealium tag management system and fix those. Re-designed and improved the scalability of their data layer to make it workable with the adobe data layer. Assisted in implementing and integrating the Adobe Experience Manager solution (a combination of Adobe Test and Target, Adobe Launch, and Adobe Analytics) for Salliemae by replacing and eliminating their aged marketing tools/channels.Developed customer profile data analytics reports using Adobe Analytics data, Audience Manager data, and SQL Server report services. Implemented and tracked end-to-end visitor journeys using Adobe Analytics UID and mapping to customer profile ID.

Redmond, Washington, Us

Architects and integrate a complete Adobe Experience Cloud solution (a combination of Adobe Experience Platform -AEP, Adobe Campaign Standards - ACS, Adobe Experience Manager – AEM, Adobe Test and Target, Adobe Launch, and Adobe Analytics) for Microsoft by replacing and eliminating their aged marketing tools/channels, segmentation, and email marketing platforms.Participated in data modeling discussion with Adobe and Microsoft to design a new data model for Microsoft’s internal products (AZURE and PowerApps) and shared insights of Microsoft’s product data modeling specs to stakeholders.Successfully transformed Microsoft’s product (Azure and PowerApps) data (structured and non-structured) into XDM – (Experience Data Model), a recommended data model by the Adobe for AEP to bring data from multiple enterprise sources in order to create customer profiles (unified profiling) that can be used to provide personalized customer experiences across all channels and devices in real-time.Actively participated in design and implementation process to build a pipeline in Azure Data Factory - (ADF) to automate data transferring and transformation process from Microsoft’s internal environment COSMOS to Azure Blob Storage to expose it for Adobe Experience Platform – AEP.Performed streaming and batch ingestion tasks along with real-time management, setting rules to control all new data that was being piped into AEP.Setting up identities, enforce rules for different datasets to create a unified customer profile batch, and process the segmented audience data to the ESPs (email service providers) as well exporting segments into SFTP location to process further for Adobe Campaign Standard.Had joined the process of mapping up the fields of adobe analytics through Analytics Data Connector – ADC with Adobe Experience Platform (XDM fields) to process the data from Adobe Analytics to AEP.

Battle Creek, Michigan, Us

Supervise project XANDER to ensure that MindTree’s managed digital services (Adobe Experience Cloud’s products), PIM (product information systems), and the support managed services in other areas to the KELLOGG are delivered in time, within the scope and budget. (Project XANDER was initiated when KELLOGG sold tens of their brands (products) to the 3rd party, Ferraro.XANDER’s product analysis, mapping, and separating product data into KELLOGG’s eco digital environment like PIM, DAM(Digital Asset Management system) is used for organizing, storing, and retrieving rich media that include different types of web components, modules, images, attributes, videos, and related multimedia content), SALSIFY (which is a Digital Shelf Solution for Channels to standardize the information sharing process and enables KELLOGG’s to manage, optimize, and syndicate their products and content on Amazon, Walmart, and 10’s of different stores), PriceSpider, Adobe Launch, Adobe Analytics, Adobe Target, Adobe Campaign and other organizational applications.Creating a secure digital environment for new buying entities and providing secure access to the KELLOGG’s Xander-related information, digital assets, properties, attributes, and multimedia content on all the DMIT systems so that new buying entities can access, maintain and hold the data relevant to Xander articles by themselves, managing and handling all relevant queries which the new buying entity would generate during the whole TSA (Terms of Sale Agreement) signed period.

New York, Ny, Us

Participated in the full lifecycle of each project in an agile environment to assist Sr. Program Manager from requirement gathering, analysis and understanding of product/project requirement and by the clients/enduser needs to initiate projects as per organizational guidelines and provided analytics solutions to track and measure the customer’s experience and the activity over them.Collaborate with business and technical teams to define the project and data requirements for online banking, money movement and mobile projects related to their online and mobile banking sites.Designed and Implemented analytics solutions on www.chase.com’s web applications (desktop, mobile & iPad), through the Ensighten (Tag Management tools).Support both data and reporting testing efforts and keep team apprised of material impacts to the data.Support marketing activities and contribute in research development.Generate insights and recommendations support to optimize other digital channels & campaignsSet goals, and measured results of experiments which derive optimal solutions.Combining customer’s data online/offline and utilizing it for the development of new insurance tools, features and for further experiment (A/B & multivariate testing) to enhance customer’s experience or the engagement.Create, generate, analyze and share reports and data models to extract business insights for other stakeholders.Presented insights and advocated changes with executives and business owners to optimize sales and marketing effectiveness.Performed analysis on websites to identify ways to improve content, usability and natural/paid search rankings, insurance products which led to higher traffic and conversion rates.Architecturing of the data, solution design and deployment through different Tag Management tools like Tealium, DTM, GTM and Ensighten.