-Currently rebranding and redesigning the consumer-facing e-commerce website, currently used by more than 30,000 users across the globe. It includes the implementation of a new design system with improved imagery, typography and hierarchy for a visually aesthetic experience-Optimising the checkout flow by analysing UX data from Microsoft Clarity-Designing for handheld devices, that are to be used by the warehouse workers for picking, packing and stock management-Researching and rebuilding the experience of a sophisticated enterprise web app, used to manage multiple operations of a global e-commerce marketplace-Making the website dynamic for improved interaction and attention span

Enhanced and reimagined the user experience of a maternity exemption service utilized by over 10,000 healthcare professionals, facilitating the issuance of more than 150,000 digital exemption certificates annually across the UK.

Led the complete digital strategy, redesign, and rollout of dual Talent Acquisition platforms (B2B & B2C). Oversaw the entire process, from initial concepts to persona creation, user journey mapping, information architecture, touchpoint outlining, and precise interactive UI prototypes. Furthermore, designed an impeccable 'Talent Card' presenting a comprehensive resume view, now utilised by over 5,000 job seekers.

Catering to a sophisticated fashion clientele, I transformed numerous concepts from paper to digital interfaces, many of which involved intricate AI and machine-learning-driven enterprise applications. This involved close collaboration with diverse stakeholders, product managers, and developers.

Examined product performance via tools like Mouseflow and Hotjar, utilizing heat maps, user activity recordings, and scroll data. Enhanced user experience based on analysis. Also, revamped the landing page and multiple UI elements to ensure uniformity across all products.

Crafted the UI for a mobile app (available on iOS and Android) of a non-profit organisation. Performed guerrilla research, devised personas, identified pain points, formulated problem statements, created customer journey maps, developed wireframes, and designed high-fidelity user interfaces.